hawkers gear up against organised retail
Facing the onslaught of organised retail with its air-conditioned
ambience and rock bottom prices the country''s vegetable
hawkers are revamping their operations.
hawkers will soon sell fresh fruits and vegetables in
the National Capital Region in refrigerated trolleys
under an experimental project called Infrachill Direct-to-Home
conceived by the Delhi-based ACME Cold Chains.
project is being launched this summer in the National
Capital Region and envisages tapping the potential of
vegetable distribution through the portable mobile cold
chain to vend fresh farm produce.
pilot will be run for three months and based on the
feedback a national rollout is planned in a phased manner.
Cold Chains will invest Rs1 crore in on the pilot test
consisting of the cold chain linking the distribution
centre with the hawkers through IT logistics for enabling
them to retain the farm freshness of the produce.
Mobile Trading Zones will be identified in the cities
for the hawkers to vend their products under the brand
name `All Fresh''. ACME would source the produce directly
from farmers and distribute to the hawkers.
will also help with financing of the carts and depending
on the response, micro-finance facility will be tapped.
Each of the trolleys would cost about Rs10,000.
loyalty programme launched
i-mint'' a co-branded loyalty and rewards programme with
partners such as Bharti Airtel, Indian, Makemytrip.com,
Lifestyle International, Hindustan Petroleum Corporation
Ltd and ICICI Bank will be launched in four cities including
Chennai, Jaipur, Chandigarh and Pune, this fiscal and
will be offered to about 50 lakh consumers.
programme was recently launched in Ahmedabad and has
been running in Mumbai, New Delhi, Bangalore and Hyderabad.
the programme, offered by relationships management company
Loyalty Solutions and Research (LSRL) customers are
given an `i-mint'' card which will aggregate points to
one''s account as and when one makes a purchase at any
of the partner outlets. These points can be redeemed
for gifts or discounts at any of the outlets.
instance, points earned through a purchase at Lifestyle
can be redeemed at an HPCL outlet. Additionally the
i-mint programme can be clubbed with other ongoing discounts
at these outlets to give more benefits to consumers.
has registered over 15 lakh consumers since its launch
last August and signed up about 100 merchants. It is
now planning to rope in neighbourhood stores (mainly
grocery stores) with a minimum turnover of Rs 6 lakh
a month, said Mr Bobba.
begins brand restructuring exercise
Identified by its rhino mascot and the Cricket Rating
Series besides tyres, Ceat is getting into a 360 degree
rebranding exercise backed by an investment of Rs20
crore rework the parent brand, `Ceat'' (tyres), `Ceat
Shoppe'' (retail outlet selling tyres) and promote the
`Ceat Cricket Rating.''
The `Ceat'' brand will be restructured and repositioned
based on customer feedback, past legacy and market research.
Internally, employees would be asked to come up with
their views. Externally, the company will ask buyers,
dealers, agents, passengers and the youth in general
as to where the brand stands, where it should be and
what is expected of it.
will be based on the feedback generated and will be
displayed across the electronic, print and Internet
media. The company intends to expand its retail presence
through its chain of exclusive Ceat Shoppe outlets and
will double the existing chain of 75 dealerships by
the end of this year and make its presence felt in the
tier 2 cities.
from this the retail outlets will wear a new face and
have features like two-wheeler tyre balancing, headlight
alignment and provision of nitrogen gas in tyres as
added services - the first of its kind in the country.
Ceat Cricket Rating award will be promoted on a higher
scale with a wider audience spread over a longer period.
to enter mass segment of PCs
Computer manufacturer Dell plans to enter the mass segment
of personal computers and launch low-cost personal computer
priced at about $238 or Rs 10,000 across the world,
including India. The company is at present testing the
product and would customize the product according to
the market and customer needs.
company has meanwhile launched three new laptops for
the Indian market Latitude D630, D830 and D531
with prices ranging from Rs52,000 to Rs 64,000. The
new products will have longer battery life, increased
connectivity and performance, according to the company.
The company is also planning to launch D430 ultra-mobile
notebook and Dell Precision M4300 computers in the coming
Alkalies unveils new ''green'' logo
The State-owned market leader in chlor-alkali sector,
Gujarat Alkalies and Chemicals is going in for an image
makeover and has adopted a new logo with a slogan: "Promoting
Green Technology," conceived to address the issue
of global warming.
company has already planted and nurtured one lakh trees
at its Vadodara and Dahej complexes and continues to
plant 1,000 saplings every year, the company said in
a release here.
has devised a rainwater harvesting system for recharging
and improving water table and reducing carbon emission,
besides working on four Clean Development Mechanism
projects to garner revenues. It is also contemplating
to set up wind power projects to meet part of its growing
energy requirements arising from diversification and
bio-waste generated at Gujarat Alkalies goes through
vermicompost process and the company has a dedicated
secured landfill site that conforms to the Hazardous
Waste Management Act for disposal of solid waste.
effluents are treated and discharged on the parameters
prescribed by the Gujarat pollution Control Board.
Foods introduces Sangam Direct retail programme
Wadhawan Foods Retail is planning to introduce the doorstep
non-store delivery format through HLL''s Sangam Direct
before it launches its Spinach stores in new markets.
The company intends to add categories such as frozen
foods and fruits and vegetables to its list of doorstep
set up multi-channel distribution systems, Wadhwan Foods
would be exploiting the synergies between its store
and non-store formats. For instance, it would now have
the call centres operating on behalf of Sangam Direct
to direct calls to its nearest Spinach outlets to service
of contacting the warehouses, the call centres would
contact the nearest Spinach stores, saving on delivery
time. Company officials said the biggest challenge in
non store formats included achieving scale and competencies.
Strauss Signature banks on hypermarkets
The youth jeans wear brand from Levi Strauss and Co,
Levi Strauss Signature is banking on hypermarket for
sales expansion. It is in talks with retailers such
as Bharti-Wal-Mart, Reliance and the Birla group for
space in their forthcoming retail ventures.
present in the "affordable" price range of
Rs600-Rs900 (for denim wear), is already present in
14 Big Bazaar stores in India and would be present in
20 stores by the end of this month.
brand us optimistic about hypermarkets as the operate
in the value, standard and premium segments with prices
starting from Rs199 and going up to Rs899 and Signature
as a brand is suitable for this format.
Strauss Signature made a pilot launch in the South in
2005 and is going for a national rollout in August this
year. It is currently present in 70 cities in the South
and in some parts of the East across 17 standalone stores
and 350 multi-brand outlets. It hopes to be in 1,000
MBOs by end of 2008.
has signed on model Deepika Padukone as its brand ambassador.
A TV campaign devised by ad agency JWT was also launched
a few days ago featuring Ms Padukone on MTV, Zee Cinema,
Star Gold and a few regional channels.
a blind date for film buffs
Pyramid Saimira Theatre is planning to introduce a `blind
date'' for film buffs - a biometric card that allows
them to watch 120 shows a month.
company, which is testing the card and the relevant
systems in some theatres in Tamil Nadu, would come out
with a widespread offering in June.
The company plans to enroll 50 lakh cards in the first
year and plans to have one crore members thereafter.
officials said using the Rs100 card viewers can just
walk into the chain of theatres managed by the company.
If they like it, they can stay back, If they don''t they
can walk off and join the show in a nearby theatre.
company would go for a soft launch of the system in
Andhra Pradesh in June, where it is planning to have
100 single screen theatres and 25 multiplexes in the
next two years.
adds a new dimension on the pre-paid platform
Spice Telecom, cellular service provider present in
Punjab, has launched the all new ''Spice TOTAL'' exclusively
for pre-paid customers. This first-of-its-kind pack
provides Spice pre-paid subscribers the opportunity
to avail of zero processing fees (no admin fees and
daily rental) with the added advantage of lowest ever
call rates to local landline and CDMA mobiles.
Pack will be available at an introductory recharge of
just Rs 255 for new subscribers. On recharging new subscribers
will get the Spice TOTAL call rates mentioned as under,
talktime of Rs175 with 2 months validity, Zero Rental
and Full Value on subsequent recharges. Apart
from this new subscribers will also receive a free SMS
package that will provide them with 2000 free local
subscribers can avail of the Spice TOTAL pack benefits
by recharging with Rs 201.
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