Tea to launch Tetley in new formats
Tata Tea is planning to bring in new formats for Tetley
in India on the lines of products in overseas markets.
Hence Indian consumers may soon find Tetley tea available
in semi-transparent, eco-friendly and pyramid shaped
tea bags, that are sold in UK and elsewhere in Europe.
add `mystique' to the segment, Tata Tea is also considering
bringing in infusions like adding flora aroma to tea
bags thereby creating value-added tea bag variants in
the segment. Unlike in overseas markets tea bags comprise
less than one percent of the market but the company
is pegging growth rates in the segment at between 15
and 20 per cent.
tea bags currently command a 30 per cent value share
in the segment while the leader with a 50 per cent share
continues to be HLL's Taj Mahal brand.
advertises to keep up with competition
Intensifying competition in categories like soaps and
skin care is leading FMCG company Hindustan Lever (HLL)
to aggressively up its adspend as its market shares
in these categories has slipped in the six months from
March to September.
company increased its adspend in the soaps and skincare
category by 34 per cent in the first nine months of
2006, to Rs988 crore, to grab consumer attention towards
its established brands. Also in the September quarter
HLL launched 23 new variants of Sunsilk shampoos (including
a new range of hair colourants), five new variants of
Pond's face-wash and two new variants of Lakme colour
cosmetics and skin care products.
By investing in advertising its brands, HLL hopes to
"maintain and grow" its market share and "consolidate
market leadership" in categories where it operates,
according to a company spokesman. Apart from protecting
its turf, investments are also going into expanding
presence through new product lines and brand extensions.
launches India made mobile for Rs 1,649
Motorola has launched a mobile branded Motofone designed
for Indian conditions, with a host of features suited
for the Indian market and which is manufactured at Motorola's
is a rugged handset, priced attractively at Rs1,649
and comes bundled with two-year connectivity from the
State-owned Bharat Sanchar Nigam. The company is also
planning to tie up with other operators to offer similar
Motor to bring small car to India
Honda Motor Company plans to introduce a small-size
car in India. Industry experts say Honda in the past
has evaluated the possibility of introducing its compact
cars - the Jazz - in India but deferred the decision
due to the high cost of manufacture.
is estimated that even if the company achieves a high
level of localisation on the Jazz hatchback model, it
would still have to be priced close to the Honda City.
Honda is evaluating introducing an all-new India-specific
small car, which may have a few elements borrowed from
its models sold in the western markets. Honda may also
use one of its current platforms for developing the
new small car, so that the development and manufacturing
costs of the proposed new car can be minimised.
new car may be in the premium compact car segment, which
has models like the Maruti Swift, Ford Fusion and the
is targeting production and selling of more than 150,
000 units in India by 2010 end.
prepaids a big success: TRAI
Pre-paid cellular cards having a lifetime validity were
a huge success with as many as 16 million subscribers
enrolling for the scheme since its launch by mobile
operators six months ago, says a study conducted by
the Telecom Regulatory Authority of India (TRAI).
study has found that the scheme provided an average
revenue per user (ARPU) of Rs218 compared with an ARPU
of Rs268 for the overall pre-paid card segment.
results of the data analysis show the scheme as being
one of the factors responsible for the growth of mobile
subscriptions in the current year. At the same time,
service providers seem to be getting a reasonable ARPU
despite the fact that the scheme was primarily targeted
towards low usage and marginal customers TRAI said.
operators launched lifetime validity pre-paid cards
in December 2005 and January 2006. This scheme entitles
subscribers to receive incoming calls for an indefinite
Trai said that 51 per cent of the users on lifetime
scheme were newly acquired subscribers and the rest
were the existing subscribers who migrated to these
schemes. On an all India average, 72 per cent of lifetime
scheme subscribers were reported to have recharged every
month, despite having the facility to charge only once
in six months.
Bank offers free ATM usage facility
The savings account holders of ICICI Bank can use any
bank's ATM free of charge, giving access to over 18,000
avail of the free usage facility, customers have to
maintain a quarterly average balance of Rs 10,000 in
their accounts. While the customer will be charged at
the time of the transaction, all charges will be reversed
in the subsequent quarter the bank said.
ICICI Bank Gold Privilege, Silver Privilege or Senior
Citizen Savings Account holders are eligible to avail
themselves of the 'Non-ICICI Bank ATM free scheme.'
to set up gaming café chain
Reliance Anil Dhirubhai Ambani's online gaming company
Zapak Digital Entertainment, will to set up a chain
of gaming cafes with an investment of $100 million (Rs447.6
crore) over three years to cash in on the gaming boom
in the country.
investment will be made to enlarge the content portfolio
of zapak.com and establish a development centre that
will create the games. The company is aiming to set
up 100,000 kiosk seats in three years. Starting with
15 stand-alone cafes next year, Zapak plans to reach
out to 200 cities through a franchise model in the future.
cafes would provide the essential broadband access for
its online offerings and help build Zapak communities.
Reliance expects Indian gaming scene to move towards
a very profitable online gaming model and become the
biggest online business in five years.
operating on an advertised based model, Zapak is seeing
20,000 registrations a day.
Cinemas launches pre-paid movie card
Sathyam Cinemas has launched Fuel, claimed to be India's
first-ever pre-paid movie card, which moviegoers can
use to pay for tickets and snacks online and inside
the Sathyam multiplex.
to Sathyam Cinemas the card would be a convenient option
for those who did not own credit cards and would also
make good gifts.
starter pack comes priced at Rs300 and contains the
Fuel Card with a stored value of Rs250. It can be topped
up to a maximum of Rs1,000 each time it is recharged,
and there is no processing fee. Add-on cards can be
bought for Rs50.
Cinemas has set up a call centre and a `Window' on its
premises to cater to people who want to book tickets
by phone or in person. The cards are valid for a period
of 12 months. Recharged credit cannot be carried over,
says a press release issued at the launch.
Electricals ropes in Karisma Kapoor
Khaitan Electricals has signed up Bollywood heroine
Karisma Kapoor as its brand ambassador.
actor has signed a three-year endorsement contract with
the company for endorsing its product range across different
categories. This comes at a time when Khaitan Electricals
is rolling out the `Khaitan Fantasy' and `Khaitan City'
now and March 2007, the company would open 22 exclusive
company-owned Khaitan Fantasy retail outlets which would
showcase and sell only designer fans priced in the Rs
company has also firmed up plans to put in place 200
Khaitan City outlets, including franchisee outlets,
by the end of fiscal 2007-08.
Khaitan City outlets would stock the complete bouquet
of electrical solutions offered by the company for the
household sector. The company has initiated talks with
the likes of Wal Mart to sell fans through the global
retail major's chain of outlets.
India launches branded quilts
DuPont India has launched the DuPont ComforMax quilts
in India using DuPont's ComforMax insulation system
to provide added warmth. The quilts are available in
vibrant designs and exquisite fabrics, and the unique
health and insulation attributes and benefits of these
quilts will be an ideal way to get cozy this winter.
ComforMax will initially be available in 11 designs
in select retail outlets in the Delhi NCR (National
Capital Region), like Jagdish Stores, Mos, Home Saaz,
Rajco, Ritu Wears and all leading home furnishing stores.
This will be followed by a phased expansion into other
quilts available in double and single sizes will be
available in the price range of Rs2,500- to Rs5,000
and have been designed by designer Vishal Kapur, who
is an alumnus of the National Institute of Design, Ahmedabad.
Each quilt has a specific theme that reflects the creativity
of the designer and is aimed to aesthetically appeal
to the customer.
company said DuPont ComforMax is a newly developed multi-layer
synthetic insulation system made in world class carding
technology and impregnated with anti-bacterial silver
nano-particles, which make the quilts extremely healthy
and hygienic, yet provides the superior warmth and comfort
and is very light in weight too.
also provides incredible softness and is very durable.
The aesthetically designed anti-bacterial quilt gives
a feather touch experience and is an ideal product for
the 'health and hygiene' conscious up-market 'new-age
living' concept consumers.
Spirits to launch a slew of brands
United Spirits will soon launch a series of brands including
wine from the Bouvet Ladubay stable priced between Rs2,000
and Rs2,500 per bottle. The wine to be launched in India
during the Christmas season will be imported from the
France-based company Bouvet Ladubay, acquired by UB
will also launch two more non-aged Scotch Whiskey brands
priced between Rs1,500 and Rs2,000 per bottle with the
liquor being sourced from Scotland
by early next year. Next in line will be Feni, priced
around Rs500 per bottle to be launched as a premium
brand positioned along with the Tequila brand.
new launches are part of the brand stretch strategy
adopted by the company.
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