targets the youth with mocktails
Rasna, which claims leadership position in the juices
segment, is offering signature mocktail recipes along
with its Rasna Juc-fit juices range. The mocktails titled
Tropical Breeze, Island Spice, April Lady are in line
with the company's evolving marketing strategy targeting
company has entered into an exclusive tie-up with Café
Coffee Day to vend the mocktails. The recipe book will
be given away as complimentary with every one litre
pack of Juce-fit.
company's products are available at over 17 lakh outlets
across the country. It has also tied up with Sahara
Airlines and Indian Railways to serve the drink on board.
HLL goes in for live hoardings
Hindustan Lever is planning to go in for a live hoarding
to grab eyeballs for its flagship coffee brand, Bru.
As part of its `Evening to remember' customer activation
programme for the brand, the company will set up a "live
hoarding" models sitting atop a large hoarding
at a prime location in Mumbai city.
selected through a scratch card method and their families
will be treated to a meal at a five-star hotel. The
promo will run in the city for the next few months.
The models will sit atop the hoarding for four-five
hours in the evening for a week. HLL aims to step up
Bru's market share from the existing 45 per cent using
a slew of marketing strategies aimed at specific target
offers channel partner programme
Intel has launched a Software Channel Partner Programme,
under which it would offer training to its resellers.
will receive a complete sales and marketing support
package as well as enhanced technical support. The company
plans to host workshops on topics such as multi-core
parallelism and high performance computing.
Zee Network's direct-to-home service DishTV has launched
its movie-on-demand service and has entered into an
agreement with Buena Vista International Television
- Asia Pacific, the television distribution arm of the
Walt Disney Company, for the service.
this facility Zee's 1.5-million subscribers will be
able to access movies of their choice on their television
sets within ten minutes of ordering a film. Each movie
will cost Rs50. English movies from Walt Disney Pictures,
Touchstone Pictures and Miramax across all genres will
be available through DishTV's service. The movie can
be ordered through sending an SMS, through phone or
by logging on to www.dishtvindia.in.
New York Life offers Life Invest
Max New York Life has launched Life Invest, a flexible
unit-linked investment plan that gives customers the
flexibility to manage their financial needs, including
protection, investment and liquidity.
offers the customer a choice from two death benefits
level insurance cover and increasing insurance
offers customers a Diwali bonanza
In a Diwali bonanza of sorts Bharat Sanchar Nigam has
reduced STD rates by 60 per cent from Rs2.40 per minute
to Re 1 per minute. Tariffs of local calls have also
been brought down from Rs1.20 to Re 1 for a three-minute
move is part of BSNL's One India plan, which allows
subscribers to make calls to any part of the country
at Re1. The new tariff plan will automatically be available
to all subscribers who currently pay Rs180 per month
as rental and those who had already subscribed to One
per BSNL's records, 1.16 crore subscribers will benefit
from the reduced tariffs immediately.
on other tariff plans will have to apply separately
to get the benefit. About 4 lakh subscribers who have
already taken the One India plan will benefit as BSNL
has dropped the monthly rental from Rs225 to Rs180 and
increased the number of free calls from 25 to 50.
new tariffs will be applicable from November 1. Other
fixed line operators including Tata Teleservices, MTNL
and Bharti Airtel are also looking to revise their tariffs.
Brands plans revamp of brands
Arvind Brands is increasing focus on its brands like
Excalibur, Ruf n Tuf, Flying Machine and New Port and
on the cards is a complete overhaul of the brand image
and positioning of these brands. While the company has
begun the revamp exercise with Excalibur, it is evaluating
various possibilities for its other brands.
Brands has relaunched Excalibur as a lifestyle brand
with complete wardrobe solutions for young executives
from being just a functional men's formal shirts brand.
It has expanded its portfolio to include knits, jackets,
T-shirts, blazers and suits under the categories of
`Business Hours', `After Hours', `Vogue', `Royale' and
March this year, the company opened its first Excalibur
standalone exclusive outlet. Today, there are 40 Excalibur
exclusive outlets in the country. Plans are on to have
100 outlets by the end of this fiscal, which will be
a mix of company-owned, and franchisee stores.
has signed up design firm JHP, London, to design its
new stores and provide a different retail experience
to consumers. The first of the stores designed by JHP
will be opened in Bangalore soon, followed by Delhi.
plans for the other three brands have not been finalized
Arvind Brands hopes to replicate the Excalibur model
and go for a total change in positioning across various
segments such as consumers, media and retail experience.
Machine and New Port would continue as a mass premium
and mass brand respectively. The differentiation will
be more in the retail experience and customer-connect
by targeting the youth more.
Co to unveil 2 tea brands
Assam Co plans to launch two CTC packet tea brands immediately
and two more later. One of these would be a relaunch
of its old brand Assam Gold.
and Jumbo are the two brands that will be initially
launched though a test marketing exercise. The targeted
sales are 150,000 kg.
start with Jumbo and Cheetah will be marketed in West
Bengal, Himachal Pradesh, Jharkhand, Madhya Pradesh,
Andhra Pradesh and Punjab. Except tea caddies, which
will be placed at the top end of the market, all other
brands will be CTC tea.
Honda launches CBZ variant X-treme
Hero Honda has launched a new variant of its 150cc motorcycle
CBZ, pricing the base variant at Rs 54,500 (ex-showroom
Delhi). The company plans to launch another bike after
the new `CBZ X-treme' that would be positioned in the
premium segment next year.
company said that the premium bike market, comprising
150cc models and those above, was around 600,000 units
or 10 per cent of the total motorcycle market. The self-start
variant of CBZ X-treme has been priced at Rs56,500 (ex-showroom
Delhi). Both the variants have disc brakes and alloy
wheel as standard fitments.
Hilfiger to expand retail presence
The Rs 45-crore Premium lifestyle brand Tommy Hilfiger
is ready to expand its presence in India. The brand
is targeting to open 20-25 flagship stores and reach
a turnover of Rs150 crore in two years and is also in
talks with key department stores such as Pantaloons
and Shoppers' Stop to expand its retail presence.
company currently has nine flagship stores across Delhi,
Mumbai, Chennai, Kolkata, Bangalore, Hyderabad and Chandigarh
and is looking to enter cities like Pune, Ahmedabad
India, the Murjani Group is the master licensee for
the Tommy Hilfiger brand. The group also has a sub-licensing
relationship with several Indian companies for the various
categories of Tommy Hilfiger Arvind Murjani Brands
for apparel, Titan Industries for watches, Baccarose
for perfume, Eastman Clothing for underwear, Sierra
Industries for footwear and Sterling Metaplast for eyewear.
plans e-biz site
Cottons, the branded textile wear from Century Textiles,
plans to launch a one-stop online shop for its products
by next month.
present the company's products are available on the
Internet through Ebay.com and Rediff.com. The company's
site, www.cottonsbycenturyonline.com will be launched
for its e-business. Cottons will also be launching two
new brands a denim and a women's wear brand based
on ethnic and western designs.
launches new ice cream flavour
The Gujarat Cooperative Milk Marketing Federation (GCMMF)
has launched a new brand of Amul ice cream, known as
`Sweet Heart Chocolate', priced at Rs 70 for a one-litre
The `innovative' ice cream
has chocolate in the shape of heart at the centre on
a slab of vanilla ice cream and come packed without
mixing each other.
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