offers enhanced warranty
Fiat India has launched a special offer of an "enhanced
warranty" scheme for all Fiat Palio and Adventure
vehicles sold through Fiat and Tata-Fiat network.
offer enables car customers to extend the warranty on
Fiat cars (Palio and Adventure) up to a total of three
years (one year Fiat Warranty + two years enhanced warranty)
or until 100,000 km, whichever is earlier.
enhanced warranty will cover mechanical as well as electrical
breakdowns and has to be availed at the time of sale
of the car.
offers local language instant messenger service
Thousands of Indians will soon be able to chat with
each other in their own regional languages or mother
tongue through the Yahoo! instant messenger (IM)
as the latter is ready to offer this unique service.
said to be the fastest search engine offers searches
in five Indian languages Hindi, Bengali, Marathi,
Tamil and Telugu. However, its chat service is currently
only in English.
the facility will be available in Hindi and two other
Indian languages and in the second phase in about six
to retail furniture
Kurlon, which manufacturers Kurl-on brand of mattresses,
has decided to foray into furniture retailing and has
outsourced production to the Chennai-based Sivasakthi
Wood Works, which makes the `Nitraa' brand of furniture.
would sell bedroom, living room and dining room products.
Kurl-on has 5,875 dealers across the country, all of
whom would retail the furniture.
Wood Works, a partnership firm, has been in the furniture
business for over two decades and apart from selling
its furniture under the `Nitraa' brand, it also undertakes
`project work' such as office space for IT companies.
expects a turnover of around Rs85 crore in the current
and Gamble relaunches Pantene shampoo
Procter and Gamble has re-launched its Pantene shampoo
and has hiked its price by two to six per cent.
relaunch comes along with Sushmita Sen as the new brand
ambassador and a new logo and new packaging for Pantene
&Gamble plans to start a reality television show
for women soon.
Roca to go in for shop-in-shop retail model
Parryware Roca, the 50-50 joint venture between EID
Parry and Spanish sanitaryware company Roca, plans to
go in for the shops-in-shops retail model to push the
premium Spanish brand.
would import the products and retail them in 25 of Parry's
Gamourooms across India, the first of which is opening
in Kolkata next week. This would offer better visual
merchandising and with the help software custometrs
would be able to visualise their bathroom décor.
to enhance focus on beverages
Dabur Foods is planning to enhance its performance in
its various processed foods categories with special
focus on beverages. The company is targeting to turn
Real Activ and Coolers brands into Rs100-crore brands
company plans to add three new variants to the Activ
range of juices, which has fruit/vegetable juices under
the Real brand name and is targeted at the young, fitness-conscious
consumer. Coolers, a fruit-based beverage, positioned
as a summer drink, will also get two new variants added
to the existent portfolio of aam panna, watermelon-mint,
lemon-barley and rose-litchi by next summer.
will be added as a variant under the Real Nature Fresh
fruit juice and nectar category by December 2006.
three brands - Nature Fresh, Activ and Coolers - target
different consumer categories, which is reflected in
their marketing campaigns, in their packaging and size.
is also looking at reformulating its Mango Twist mango
nectar, currently available in mango-papaya and mango-orange
variations, and re-introducing it into the market.
Finally Dabur is looking at entering the ready-to-eat
segment by mid-2007.
to make ice cream with natural vanillin
The National Dairy Development Board (NDDB) will soon
launch an ice cream using natural vanillin as flavouring
agent. The Spices Board will supply the natural ingredient
to NDDB, which company officials say is better than
synthetic vanilla that is widely used at present.
at the Spice Board said NDDB has standardised the honey-blended
natural vanillin extract, which matches the flavour
profile of synthetic vanillin, for mass usage and matching
flavour profile holds the key for wide customer acceptance.
Spices Board is also evaluating other possibilities
of using natural vanilla in medicines among other things.
Vanilla cultivation had caught the fancy of country's
planters, as the export realisations from the product
the absence of domestic demand, the entire vanilla production
(without much of value-addition), estimated between
150 and 200 tonnes is offloaded in the global market.
Lack of large-scale units for extracting vanillin, the
main flavouring compound, is said to trigger the export
of the cured beans.
Blossom brand turns 100
Reckitt Benckiser is celebrating the centenary of its
flagship shoe polish brand Cherry Blossom. The revenues
of the brand for 2006-07 are expected to cross the Rs1,100-crore
mark as it anticipates strong demand for its products.
company is also planning to launch several new shoe
care products in the non-formal shoes segment under
the Cherry Blossom brand. The company is also looking
at strengthening its presence in products such as aerosols
company currently has a majority share in the domestic
market for insecticides, mosquito coils and rat poison,
while its products are among the top three in aerosol
and vaporiser market.
Benckiser India manufactures and markets products such
as Dettol, Mortein, Cherry Blossom, Lizol, Harpic and
Vanish among others.
revamps strategy for `Kitchens of India' products
ITC, which entered the branded & packaged foods
business a little over five years ago through the `Kitchens
of India' brand, is now planning to revamp its strategy
to go after mainstream consumers (rather than the Indian
diaspora) in overseas markets of the US, the UK and
company is now actively engaged in assisting its outsourced
manufacturers in implementing world-class hygiene standards
through HACCP (Hazard Analysis and Critical Control
Kitchens of India range now covers as many as 25 products.
The company says sales were improving in these markets
assisted by innovative promos such as enclosing `free'
Indian classical music CDs with the ready-to-eat packets
(between March and July this year in the US) have proved
aims to be present in every exclusive food store of
the US (there are said to be some 6,000 such now) in
the next three years.
Toyota gives attractive offers on Innova
As part of the celebrations on the sale of 50,000 Innovas,
Toyota has come out with yet another offer on the SUV.
The automaker has tied up with ICICI Bank for a finance
the scheme, Toyota is offering three options for loans
taken from the bank that have a minimum tenure of 36
months. Customers may either choose the zero down-payment
option, the 4 per cent subsidised interest rate scheme,
or the lower EMI offer (it is Rs 12,902).
launches new scooter
With the scooter market getting increasingly lucrative,
Bajaj Auto has turned its focus on this segment. The
two-wheeler major plans to introduce its DTSi (Digital
Twin spark-ignition) technology in scooters. The company
plans to launch `Crystal', a 100-cc scooter with this
technology by end-November. The new scooter is likely
to sport features such as front fuelling and a glow
key ignition switch.
launches sugar-free mint Xhale
Parle Products has entered the sugar-free segment in
confectionery with a new brand - Xhale. The company
is targeting health-conscious adults with its latest
the company feels the sugar-free category is in its
initial stages. Currently, the segment is dominated
by Perfetti (Happy Dent) and Wrigley (Orbit), but in
the chewing gum format. To differentiate itself Parle
Products has decided to introduce its brand in pellet
form priced at Rs 15 for 50 'strong adult mints.'
product is being promoted as a sugar-free mint which
helps prevent tooth decay. The product contains artificial
sweeteners and is positioned as `strong adult mints',
not meant for children.
the campaign which is being planned, Xhale is expected
to give consumers a new reason to try the mint segment
based on its sugar-free proposition.
launches Maxx Maxi truck
Tractors and SUV maker Mahindra & Mahindra has launched
the Maxx Maxi truck, that fills the niche between the
large three-wheeler and the big pick-up vehicles.
company has also simultaneously launched the Bolero
Pik Up FB, a vehicle targeted at the higher end of the
small cargo moving market.
company already has the Mahindra Champ three-wheeler,
the Mahindra pick-ups and the Bolero Camper the small
cargo vehicle category and the new launches completes
its product portfolio in every segment.
Maxx Maxi, with a payload of 900 kg can carry load of
1.5 tonnes and has been designed to deliver better speed
and fuel efficiency along with manoeuverability on any
terrain than any other vehicle in the market in this
vehicle will compete with Tata Motor's Ace model, which
has had an unchallenged run in the market for over a
launches 32-seater Tourister
Mahindra & Mahindra (M&M) has entered the 7.5-tonne
commercial vehicle segment with the launch of the Tourister,
a 32-seater bus.
bus is an offering from Mahindra International and the
latest variant of Mahindra's popular Tourister range
of commercial vehicles.
launches new Sania Collection
Sportswear major Lotto has launched the Fall Winter
'06 Sania Signature Collection, a collection that has
tennis sensation Sania Mirza's initials.
Lotto has dedicated the entire women's range to Sania,
who launched the range and walked the ramp in her signature
wear. The collection has been divided into basic wear
and fashion wear with Sania's initials on it.
range includes T-shirts, sweatshirts, jackets, lowers,
capris and outerwear. Accessories such as caps and bags
have also been introduced for the first time.
Sania line is available in three colours, black, pink
and white. Sania Mirza gave her inputs in terms of colour,
style and fit after a visit to Italy coordinated with
the designing of the range.
The Sania Collection is priced in the Rs249 and Rs1,699
Mills forays into casual wear
Lakshmi Mills Company, based in Coimbatore has forayed
into the garments sector with the nationwide launch
of Tyche Life, a casual wear brand.
company has showcased a range of products made of Lenzing Modal soft fibre sourced
from Austria. The company is planning to sell the Tyche
brand garments across 700 retail outlets and shopping
malls throughout the country.
the next three years, the company would also open 100
exclusive outlets through franchise route.
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