Consumer plans soap brands in new segments
Godrej Consumer Products (GCPL) plans launching soap
brands in the baby care segment such as glycerine and
healthcare. Earlier the company has launched an ayurvedic
soap branded Nimin, which did not achieve much success
in the market. Its sales are at present restricted to
just a few states. Despite the failure of Nimin Godrej
has recently launched Evita in the anti-aging segment
of soaps, a niche area that at present does not exist
in India. The company is now considering the possibility
of extending stretching to face creams and may also
its fairness skin care soap brand - Fair Glow into a
face wash and a liquid hand wash.
the new glycerine and baby soaps may not come under
Godrej's diaper brand Snuggy. The company is also strengthening
its portfolio in the dish wash category. It has decided
to launch yet another brand - Glossy, to take advantage
of the growing liquid dish wash category which already
has established brands such as Vim (HLL) and Pril (Henkel).
kids awards to be shown over 19 episodes
The Pogo Amazing Kids Awards this year will not be shown
over one episode but would be spread over 19 fun-filled
episodes, which would also enable children to vote for
the short-listed kids in various categories through
from on-air promos inviting children to participate
in the contest, the company is also planning a school
contact programme in 3,000 schools across 25 cities
to promote the event. It has also tied up with Bata
and entry forms for the event would be available at
Bata outlets across the country. The channel has roped
in event management company Derek O' Brien Associates
to manage the entire selection process. The winners
would be given a child benefit policy for which Turner
is in talks with insurance companies.
Digital Imaging Company, Canon has launched a promotional
campaign with the tagline, 'Business Can Be Simple'
to communicate the benefits of its business solutions.
The tagline was inspired by Kazuto Ogawa, the company's
CEO in Singapore, who always told employees to keep
business simple for customers.
$2.5 million campaign will run in Singapore, Malaysia,
Thailand, India and Philippines in 2006, before rolling
out in the rest of Canon's south and South East Asian
main objective of the campaign is to raise awareness
of Canon as a provider of business solutions. The target
audience of the campaign includes decision makers for
IT purchases in small to medium enterprises and those
who influence purchases within small work groups in
company has used the crossword puzzle as a key element
in its advertising campaign, which
included newspaper, television and outdoor advertising.
company says everyone is familiar with the crossword
puzzle and how completing one often comes with a certain
degree of challenge. The company says Canon is the answer
to solving the crossword puzzle. This parallels the
fact that Canon's business solutions solve challenges
faced by its customers.
reflect the new way of marketing Canon solutions, Canon
has changed the name of its business solutions division
from 'From to Office Systems Solution' to 'Business
Imaging Solutions.' In keeping with this Canon employees
underwent training sessions to help them understand
and better articulate the "Business Can Be Simple"
mantra to customers.
to offer comprehensive branding solutions
After MTV another television group the Star network
will soon begin offering comprehensive branding solutions
to its advertising clients this year.
30-second insurance commercial, for instance, would
now become more interactive with a strap line prompting
viewers to get more information on it by either sending
an SMS to 7827 along with the name of the brand or logging
on to the web site Indya.com, which would host a micro-site
of the insurance company.
company's focus is to talk to its advertising clients
as partners in their brand solution effort and the company
is even looking at coming up with a brand name for its
comprehensive branding solutions effort.
Star India's immediate focus is to grow the various
verticals such as its mobile vertical 7827 and the Web
site Indya.com. The company is also shortly going to
launch a separate vertical for events. The company is
right now testing Indyasports, which would be a sports
portal within Indya.com. Star TV also plans to focus
on branded content in a big way this year.
from Deccan wins Nokia Nseries 'Shake Your Hips with
Guntur Tara Kumar from Hyderabad has won Nokia N series
'Shake Your Hips with Shakira' Challenge. As part of
this initiative, Nokia N series in association with
Sony Entertainment has sponsored an exclusive trip for
the winner to attend Shakira's live concert in Athens.
N series rolled out the competition on 6 June, 2006,
and conducted auditions across eight cities inviting
Nokia mobile phone users to perform on Shakira's famous
number 'Hips Don't Lie' or the 'Choopeta Dance Track
'from the album Margarita Island.
The performances of the participants were captured live
using the advanced 2 mega pixel camera / video of Nokia
N series multimedia devices (Nokia N70 & Nokia N91).
A renowned panel of judges including Glen Demelo, Shiamak
Dawar and Roshan Abbas selected the winners. Nokia N
series 'Shake Your Hips with Shakira' Challenge was
aimed at demonstrating the Nokia N series 'See New',
'Do New' and 'Hear New' experiences to consumers across
India. The competition ended on June 25th 2006.
the winner and sharing details of the Nokia Nseries
'Shake Your Hips with Shakira' Challenge, Gautam Advani,
director, multimedia, Nokia India, said, "At Nokia
we believe in connecting people with their passions.
Through this exciting initiative we were able to help
people to express themselves and at the same time demonstrate
the full multimedia capabilities of the Nokia N series
Retail ties up with Ruchi Soya
Pantaloon Retail (I) Ltd (PRIL) has entered into an
alliance with Ruchi Soya Industries (RSIL) to expand
its refined edible oil business through its Food Bazaar
outlets. The two companies will look at creating premium
products and brands and test market them at Food Bazaar
addition, RSIL will also create exclusive private labels
under the `Fresh and Pure' brand at competitive prices
for Food Bazaar. `Fresh and Pure', Pantaloon Retail's
private label brand, already sells items like flour
(atta), ghee and butter, and will be including cheese
in its portfolio in the next few weeks.
Soya officials said the tie-up will help it cater to
the growing demand for FMCG products and reap the benefits
of rising disposable incomes.
oil is emerging as a very important category for Food
Bazaar accounting for more than 10 per cent of its revenues.
Edible oils as a category can be expanded to about 15
per cent of the total category by partnering and experimenting
with a large oil player.
has also tied up with three other companies, S R Foils,
Fun Foods (makers of dips and sauces) and the Chaudhary
Group, producers of Wai Wai noodles, for retail through
Food Bazaar outlets.
opens health food chain
New Delhi: VLCC Retail, the retail arm of VLCC
Group of Companies, has launched its low calorie, health
food restaurant chain, Alive. The company plans to invest
between Rs15 and Rs20 crore over the next two years
in the restaurant chain. The company is planning to
open four to five Alive outlets by the end of this fiscal
with focus being in the NCR region.
company plans to open Alive outlets in Tier-A cities
such as Bangalore and Mumbai next year. Alive's USP
is to serve food that relates to the health platform,
such as low sugar, low calorie and fat free items in
Indian, continental and Italian cuisine. The company
also plans to open the health food eatery chain in kiosk
formats called Alive Stations. These would be set up
in shopping malls and movie theatres.
restaurants will also have `Body Composition Analysers',
which will help customers to choose exactly the amount
of nutrients their body needs with the help of a nutritionist.
Habib to reposition itself
Hairstylist Jawed Habib plans to reposition his company,
Jawed Habib Hair and Beauty, as a complete bodycare
brand, instead of just a haircare brand.
said his company would launch a range of hair and beauty
products, which would be retailed through the salon
route. Also on the cards is the acquisition of international
beauty and hair care brands.
Habib Hair and Beauty already has around 80 salons across
the country, and the company plans to increase the number
to 300 in the next couple of years.
India, the company plans to explore new retail formats
such as setting up salons in call centre premises as
well as at airports.
African company to offer radio consultancy
South Africa-based radio station company Kagiso Media
is entering the Indian market through a joint venture
with Primetime International Services an independent
media sales company in India.
joint venture Primetime Kagiso will offer radio consultancy
services through its brand - Radio Minds which would
offer comprehensive services to radio stations and advertisers;
represent radio stations across the key centres of India;
and will be a one-stop shop for advertisers.
research, the consultancy company will advise radio
companies on programming formats and relevant programmes
for its target audience, besides giving suggestions
about managing, branding and positioning the brand of
the radio station. It will also provide consultancy
in ad sales as regards to managing the ad inventory
to optimise the returns on ad sales from the radio stations.
relaunches Nyle range
CavinKare has re-launched its Nyle range of herbal shampoos.
The relaunched range will be in new packaging and product
formulation. The company's new brand ambassador, Rashmi
Ghosh, Miss Earth 2002 and TV actress will endorse the
to the company there is a perception that the herbal
segment within shampoos is considered traditional and
non-contemporary and it wants to change this perception
and are expecting shares to go up for the Nyle brand
post its re-launch.
13-year-old Nyle brand is present in the northern and
western markets. Post- re-launch, there would be no
change in the pricing of the products. The Nyle brand
has a two per cent value share in shampoo segment while
CavinKare's largest selling shampoo brand continues
to be Chic, with a 20 per cent share.
Garments to rejuvenate Planet Fashion, Trouser Town
Madura Garments' retail chains, Planet Fashion and Trouser
Town, are will soon get a breath of fresh air as the
company is planning top invest Rs150 crore and Rs170
crore into expanding its manufacturing capacities and
retail business. The garment maker will also introduce
its range of suits tailored in Italy. The `made in Italy'
suit under the Louis Philippe brand, will cost as much
Garments is also planning a slew of brand extensions
for Van Heusen, Allen Solly and Peter England.
Planet Fashion stores will be bigger, there will be
better display of merchandise, and the retail chain
will be extended to towns as well. The `made in Italy'
range of suits has been designed by Italians as well
as tailored in Italy. These suits will be sold in all
Louis Philippe stores.
Garments is also planning to introduce a sub-brand `V.'
(V Dot) under the Van Heusen
label. This brand, with its range of party and casual
wear shirts in the price range of Rs1,500 to Rs3,000,
will be marketed under the `fashion forward' category.
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