brings popular Yahoo! services through its flagship
Nokia, the leading handset maker worldwide and Yahoo!,
the number one global internet brand, have launched
Yahoo! Go services. This new application will enable
consumers to access a range of popular Yahoo! services
including messenger, e-mail, search, connections, photos,
ringtones and games on Nokia devices.
Go services has been optimised for Nokia N70 users and
comes preinstalled on Nokia N70 and select Nokia Series
60 smartphones including the Nokia 6680, Nokia 6681
and the Nokia 6630. This will enable users to stay informed,
entertained and connected to their world while on the
new Yahoo! Go service provides a desktop-like interface
on the mobile. The auto-sync feature offers a seamless
experience by connecting users to the web services regardless
of the device. This announcement is an extension of
the partnership announced between the two companies
in 2005, which made Yahoo! search and entertainment
services such as ring tones and wallpapers available
on select Nokia mobile phones.
is first time Nokia is collaborating with Yahoo! to
offer its popular internet based services on Nokia's
Symbian based products to consumers. In addition Yahoo!
is not charging consumers for using Yahoo! Go.
Bachchan is Omega's new brand ambassador
Hindi film heartthrob Abhishek Bachchan is the new brand
ambassador for Swiss watchmaker Omega. With this he
joins icons like Hollywood actress Nicole Kidman, super
model Cindy Crawford and racing superstar Michael Schumacher
in endorsing the watch brand.
company said, "Abhishek truly reflects Omega's
values of performance and style."
has set up four retail stores in India, two in Mumbai
and one each in Delhi and Chennai and would be expanding
its network in more cities.
Ezee declared a Superbrand
Godrej Ezee, a trusted specialist cleaner of special
clothes for years now, has been accorded the status
International said, "After Cinthol, Godrej Ezee,
with its rich heritage, has been extremely successful
in creating a niche in the consumer's mind and, thereby,
won this prestigious recognition.
Superbrand is considered supreme on the following criteria-perceived
brand image, brand mind share, goodwill with consumers,
consumer loyalty, trust and emotional bonding with the
Dhoni is Pepsi-MTV Youth Icon 2006
The Indian youth has cast its vote in favour of super
cricketer Mahindra Singh Dhoni as Pepsi & MTV Youth
Icon 2006. Dhoni joins the ranks of Anil Ambani, Rahul
Dravid and Shahrukh Khan who were chosen Youth Icons
in previous years.
for the top slot included heavyweights from fields like
films, sports, politics, television, music and business
aiming for the title of Pepsi & MTV Youth Icon 2006.
This year's finalists included Navjot Singh Sidhu (Television),
Abhijeet Sawant (Music), Dr Vijay Mallya (Business),
President Dr. APJ Abdul Kalam (Science), John Abraham
(Films) and MS Dhoni (Sports).
however, won the hearts of young Indians with the maximum
number of votes out of the lakhs that came in online
and via sms. On hearing the announcement Dhoni said,
"When I heard that I had been voted the Pepsi &
MTV Youth Icon, I was both surprised as well as overwhelmed.
It is a great feeling as well as a huge responsibility
to live up to expectations. It is a great honour to
join the league of other Youth Icons like Anil Ambani,
Rahul Dravid and Shahrukh Khan, and I can't help but
feel like a man among giants."
six final nominees were arrived at after a comprehensive
ten-city study conducted by IMRB, India's premier research
agency. The sample size included youngsters aged 15
to 24 from the ten cities of Ahmedabad, Chennai, Chandigarh,
Hyderabad, Indore, Kolkata, Lucknow, Mumbai, New Delhi
and Pune, post which the Indian Youth voted for their
favourite. An MTV Youth Icon TV special with Dhoni will
be announced later.
associate sponsors on the event include Weekender, Castrol,
HP and Ford Ikon who will give away a Ford Ikon 'Flair'
to one lucky winner who voted for his/her Icon.
Retail ties up with Krrish: offers merchandise
Pantaloon Retail, the largest retailer in the country
has entered into a revenue-sharing deal with 'Krrish'
starring the film. Launching a range of merchandise,
Pantaloon Retail has decided to even co-brand its carry
bags with Krrish.
will be the first time that merchandise of an Indian
film will be manufactured and marketed in India through
the organised retail format, on such a large scale.
The range of Krrish merchandise consists of dolls,
masks, key chains, colouring books, watches, activity
books, rainwear, school bags, shirts, t-shirts and many
other targeted at kids.
merchandise will be promoted and marketed through a
multimedia campaign covering TV, outdoors, print, as
well as high visibility in the stores. Another innovative
feature will be the marketing of the merchandise in
multiplexes as well.
brands have also jumped onto the Krrish bandwagon.
Since the film is targeted at kids, brands with children
as their target audience are queuing up to associate
with the film.
include Pidilite which has brought out special co-branded
packs of its Acron brand of `Rangeela' colours based
on the film and is vending the brand at multiplexes
where the film is being screened. Wills Lifestyle is
the major gainer from the film. Hritik Roshan's existing
contract with the lifestyle company as its brand ambassador
for John Players is coming in useful for the brand.
product placements from brands such as Bournvita and
Hero Honda would also be visible in the film.
funds tie up with banks for distribution
Standard Chartered Mutual Fund and UTI MF are among
the number of banks that have tied up with banks for
the distribution of mutual fund schemes.
Chartered Bank has tied up with Indian Overseas Bank
in order to make its investment services more accessible
to retail investors.
Mutual Fund has tied up with PSU bank Central Bank of
India distribution. Under the agreement, Central Bank
of India will distribute the entire bouquet of UTI MF's
schemes across the bank's selected branches.
to UTI, "This initiative endorses UTI MF's strategy
to expand and value-add its access network.
launched handsets under the BenQ-Siemens brand
BenQ Corporation of Taiwan has launched four new handsets
under the BenQ-Siemens brand. These handsets, which
are targeted at specific segments such as music, metal
phones and sliders, have been priced in the Rs6,000-Rs16,000
range and are manufactured in BenQ's manufacturing facilities
located in China, Taiwan and Germany.
company is also launching its range of LCD colour televisions
in India sometime during the fourth quarter of 2006.
company's product offerings in India include IT components
and products, digital cameras, projectors, scanners
and laptops. BenQ has identified India as a major market
for IT products, consumer electronics and mobile handsets.
Raja, Narain Karthikeyan set up racing academy
Amara Raja Batteries (ARBL), makers of the Amaron
brand of batteries, and race driver Narain Karthikeyan
are setting up the Amaron-NK Racing Academy in Coimbatore
as a joint initiative.
academy would be `virtual', without an actual facility
to its name. Instead, the company would rent racetracks
and equipment to suit its needs. Some of the initiatives
that the academy would undertake would include regular
racing workshops and training programmes, and the management
of teams in race championships.
first initiative the academy is taking is to holding
a racing workshop later this year at the Kari Motor
Speedway in Coimbatore, for which 15 young promising
drivers have been chosen. Four of these would be selected
to run two teams - Amaron and Speed (BPCL) - for the
Formula ROLON championship. Later the academy would
organise an inter-school Karting championship for drivers
around the country. The academy would conduct most of
its operations from Coimbatore.
service from Idea Cellular
Idea Cellular has extended its mobile entertainment
services by launching 'Idea Madhur' - a niche collection
of Indian classical music by maestros. The collection
will be offered as dialler tones, ringtones, SMS tones,
and background tones.
Madhur reiterates our commitment to enhancing our existing
VAS portfolio. This genre of music, though niche, will
find takers in an elite segment of customers."
The music clips will be available in both vocal and
instrumental versions in 30-second editions and will
be priced at regular tariff levels, an Idea Cellular
launches NEO series of Tavera
General Motors India has launched the NEO series of
the Chevrolet Tavera which comes with improved interiors
and new seating options.
to the company the new new offering raises the bar in
terms of additional features and offers unmatched level
of choice of seating options and features. The NEO range
starts at a price of Rs7.26 lakh (ex-showroom Delhi).
launches heavy duty truck Actros
DaimlerChrysler India has entered the commercial vehicles
market with the launch of the heavy duty applications
truck, the Mercedes Benz Actros. The model is available
in two variants, the Actros 4040K and the Actros 4840K,
targeted at the niche mining segment of the commercial
vehicles business, which currently has a market of an
estimated 800 units annually.
Actros will be available as a completely built imported
chassis and will feature a 12-litre engine. It will
feature a 16-speed gearbox that utilises Telligent technology,
allowing the driver to operate the gearshift lever with
a flick of the wrist and automatic gear selection for
economical operation and efficient driving style.
Actros also comes with safety features such as anti-lock
braking system, anti-skid braking system, air-assisted
double plate dry clutch for extreme conditions prevailing
at mining sites, and a Telligent Maintenance system
that constantly monitors all the vehicles systems and
helps unnecessary downtime for unforeseen maintenance.
truck features concepts such as modular design cab -
which ensures that in the event of
a crash or accident, only the affected parts have to
be changed, reducing financial strain and significantly
reduced downtime before it is back in operation.
also see : List
of marketing review