India launches summer cola ads blitzkrieg
The onset of the summer has meant a plethora of
ad campaigns from Coca Cola India for all its cold drinks
which include Maaza, Fanta, Limca, Sprite and Thumps
Up and of course the indomitable Coca Cola.
For the 30th anniversary of the mango drink Maaza, Coca
Cola India has launched a new brand campaign with the
theme, "Yaari Dosti Taaza Maaza" featuring
actor Satish Shah. The campaign includes the launch
of a new TV commercial featuring the actor across all
leading TV channels, starting 22, April 2006. The ad
starts with a melancholy Satish Shah reminiscing over
how he misses chasing truant children who have now stopped
stealing mangoes from his orchard, ever since Maaza
He finds the perfect solution to his problems in Maaza
itself he starts selling Maaza, instead of mangoes
and the children and the crowds come back to his orchard
Fanta: For orange drink Fanta the company has
launched an advertising campaign with brand ambassador
Rani Mukherjee in the central role. According to the
company the Fanta commercial is a mix of the real and
the animated world with Fanta that excites the protagonist
to energise normal moments with a fun ka Chataaka. Technologically
speaking, the commercial is the first of its kind to
be released in India.
Up: While Fanta breaks the norm with its novel animation
format, Akshay Kumar and his new look in the Thums Up
commercial also present a technically brilliant piece
of film. Shot using helicopters for a birds eye view
of Akshay on a lighthouse, the visual shots portray
Akshay daring to do the impossible in his effort to
quench his thirst with Thums Up.
campaigns this summer from Coca Cola include the refreshing
Thande ka Tadka with Aishwarya Rai for the Coca
Cola commercial while the new campaign for lime drink
Limca features Riya Sen.
irreverent Sprite drink is endorsed by Sania Mirza.
summer 'keep it cool' with Wrangler's new collection
Wrangler, the fashion denim brand has launched spring
summer collection called "Heatwave," a collection
of washed down jeans, vibrant tanks, cutoff shirts,
body vests and lightweight cargoes for men and women,
which will guarantee to bring temperatures to a boil
theme is complemented with campaign shots of John Abraham.
men's trouser denim collection is available in fabrics
like pigment-padded crosshatch, broken twill, streaky
indigo and the stretch denim contribute to the fashion
factor while black denim resurrects itself as the new
blue after the sun goes down.
trouser denim line for women showcases jeans, capris,
skirts and hot pants with details like cobbler stitching,
appliqué in reverse broken twill, logo prints
and lace. Special printed labels in denim, enameled
buttons and rivets have been generously used in this
collection. The trouser collection is available in the
Rs1195- to Rs1595 range.
has also gone all out to give various options in tops
to choose from. The men's collection showcases shirts
which come in classic western cut in space-dyed checks
and stripes, cargo inspired dyed shirts in solid poplin
and linen, floral printed shirts in stretch fabrics,
sleeveless denim shirts, embroidered denim shirts and
slim fit denim shirts. There's a variety in T-shirts
as well: classic polos in bold stripes with edge trim
details for the layered look, chest prints with studs,
rivets and appliqués and muscle tees to show
things off this summer.
women Wrangler has sexed up the knits line into classic
polos, western-cuts tees, summery boat necks, bling-embellished
crews, and naughty spaghettis which will ensure the
ladies look hip, hop and stylish this summer. The tops
are available in the Rs345- to Rs1,095.
non-denim collection includes lightweight clothing.
For men the non-denim collection includes multi-pocket
cargos and full length fashioned from poplin, peached
tussore, herringbone and slubby canvas for men.
non-denim line for women has combat pants, cuffed capris,
roll-up wader pants and mini skirts in summery fabrics
like poplin, tussore and peached twills. This collection
is priced in the Rs.1095- to Rs.1695 range.
announces the 'Pre Booking' offer for the auspicious
Tanishq, India's biggest jewellery brand has announced
the Akshay Tritiya Pre Booking offer. The offer entitles
customers in the West, East and North Indian states
to a 10 per cent discount on making charges on all jewellery.
Tanishq has also announced a discount of 5 per cent
on all diamond jewellery. The offer allows customers
to hedge the rising prices of gold by pre-booking jewellery
in advance and purchasing it on Akshaya Tritiya at the
prevailing gold rate or the booking rate, whichever
jewellery for 'Akshay Tritiya' consists of designs where
tradition marries modernity so that it, appeals to a
women who wish to buy precious Indian jewellery that
suits their evolving tastes. The brand's offering for
Akshay Tritiya symbolises prosperity and good fortune
in keeping with the auspiciousness of the occasion.
Tanishq's pure 22k range of jewellery spans all the
occasions of a woman's life everyday, casual
evenings, family functions, wedding and festivals.
company says, "At Tanishq, we have always strived
to be a part of every celebration in the life of the
Indian Woman by providing her the perfect range of precious
jewellery that fulfils her needs This Akshay Tritiya,
women will not only own exquisite Tanishq jewellery
that suit her tastes and preferences, but also pre book
prosperity in advance. Through this offer we will be
a part of ushering prosperity into every Tanishq woman's
home and being a part of her prosperity that will not
the offer period customers will have wide-ranging options
in traditional and contemporary designs in pure 22k
gold and studded jewellery that reflect the essence
of prosperity, hope and good fortune that the day stands
and CCPS tie-up to improve craftsmanship in interiors
Ishanya, India's first International Design Centre and
Speciality Mall, is entering into an exclusive and unique
agreement with the Confederation of Construction Products
and Services, (CCPS), to create not just training facilities
for all connected with the interiors and exteriors,
but will establish standards that mean quality assurance
and excellence for workmanship in the industry.
jointly promoted and managed Training and Development
Centre -- the Ishanya-CCPS Training and Development
Centre -- located at Ishanya, in Pune is being set up
to help bring about the improvements.
Ishanya-CCPS certification for craftsmen should be virtually
a quality assurance that will greatly benefit all home
and office owners. The Ishanya CCPS partnership will
bring trained and certified craftsmen into the field.
We will train engineers supervisory staff and consumers
/laymen on the correct selection, usage and application
of various products and materials. We will also maintain
a database of trained craftsmen for the use of Ishanya
customers," said Tushar Mehta, general manager,
Plaza comes to Aurangabad
RPG Retail has launched its 6th Spencer's Hyper in India,
in Aurangabad at the grand 60,000-feet Spencer Plaza.
Spread across 25,000sq ft, Spencer's Hyper offers shopping
at the best possible prices. Spencer's Hyper has also
announced fantastic introductory offers. Apart from
Aurangabad, Spencer Hypers are located in Ghaziabad
(2), Mumbai, Vizag, and Hyderabad.
the launch, Sumantra Banerjee, sector head RPG Retail
said, "We are very happy and proud to bring to
consumers in Aurangabad, the first Hypermarket from
Spencer's. Now people can get world-class experience
of shopping convenience with the largest choice and
best value." The newly opened Spencer Plaza not
only houses the flagship brand of Spencer's Hyper, but
also other branded stores. The other stores there are
Senorita (artificial jewellery), Salt-N-Spice (food
court), Telebrands, My Dollar Store (imported products),
Khadim's (footwear), Glimmer (crockery), Archie's Gallery,
Rang (saree boutique), Chandni (cosmetics), Music World,
Chermas (apparel), Samsung, Medicine Shoppe (pharmacy)
and Just In Vogue (personal accessories and fine jewellery).
In addition, the Plaza also boasts of a bakery and a
Hyper also offers consumers amenities. Some key features
of the store are twelve cash tills, stretching across
25,000 square feet, a 4,000 square feet area housing
fresh fruits and vegetables, an unconditional replacement
guarantee across all products, price guarantee for offering
the lowest prices and a dedicated customer help line.
Khan adds "Tadka" to Coca-Cola's summer campaign
Coca-Cola's Thande Ka Tadka Campaign this summer
includes Aamir Khan in a new tourist avatar.
makes a clever and funny appearance as a tourist who
not only underlines the message of "How food tastes
best when had with Coca-Cola", but also reinforces
the entire concept of Thanda being synonymous
with a bottle of Coca-Cola. The new brand campaign hits
all leading TV channels on 26th April 2006.
The new Coca-Cola commercial features Aamir mistaken
for a `tourist' entering a restaurant and being shown
with a special overpriced menu by a cunning manager.
But Aamir asks to be served with "Thanda
food". The puzzled restaurant manager later on
discovers that what he meant was - Thanda (Coca-Cola)
and food. The denouement is what will leave the audience
Jet Airways honoured with awards
Jet Airways has been honoured with two Awards at the
concluding celebration Dinner of SATTE 2006 (South Asia
Travel and Tourism Exchange) on April 23, 2006 at the
Maurya Sheraton Hotel, New Delhi.
SATTE 2006 Awards presented by Samsung to Jet Airways
were for being the 'Indian Domestic Airline with Spectacular
Growth' and 'India's Most Popular Domestic Airline.'
Ms. Nandini Verma, vice president, corporate affairs
and P.R received these Awards on behalf of the Airline.
awards were the result of a first ever opinion poll
among the most productive players in the business of
travel and tourism. Respondents were asked to exercise
pure professional logic which were collated together
on a grading system, with marks being accorded to every
shade of opinion.
India ties up with makemytrip.com
Sixt India (a Sona group company), a leading car rental
and lease service provider has announced a partnership
to the agreement, Sixt along with MakeMyTrip will provide
facilities for all airport transfers in Mumbai, Bangalore,
Hyderabad and Chennai starting with Delhi in April 2006.
Sixt will provide services both in domestic as well
as international terminals, averaging about 20-car deployments
per day. The deployment, with the increasing traffic,
is expected to go upto 50 by the end of the year.
Germany's market leader in the car rental business and
a leading vendor neutral and non-bank providers of full-service
leasing with estimated total revenue of 2,4 billion
Euros in 2005, signed a master franchise agreement with
Sona Mobility Services New Delhi.
J Kapur, CEO Sixt India said, "Our association
with the makemytrip.com will help us extend our service
to the inbound and outbound travelers. Airlines today
are looking at offering these additional benefits to
the customers. We hope the demand for such services
will increase as airlines start offering such inbuilt
conveniences in their fare structure."
also see : List
of marketing review
Sixt, India began operations
on January 7, 2006. Sixt was the official ground transportation
partner for the Auto Expo, Defence Expo and the Wills
India Fashion week.