unveils Opex range of watches for women
Timex India has launched Opex, a French brand of women's
watches from the Timex Group's international portfolio
in Delhi, Mumbai, Chennai and Bangalore. According to
the company Opex is a 14-year-old "boutique brand"
sold in select stores in France, Belgium, the US and
plans to continue that marketing strategy in India also.
Right now, it is available in all of Timex's exclusive
showrooms called Time Factory, all Lifestyle and Landmark
outlets. In France, Opex is a premium brand but in India,
the company has decided to price it in the Rs2,000 and
Rs6,000 bracket. The company says that in Paris, the
same range is priced in the €150-€200 (Rs
is bringing in its `Watch Wardrobe' by offering a watch
for every occasion from a black tie event to a poolside
party to a board meeting. These watches can also double
up as accessories- and can be worn around the neck,
as a waist belt, as anklets and armlets or as fancy
comes on top in TNS survey
MRF has moved up three rank positions from 2005 to rank
highest in customer satisfaction in the JD Power Asia
Pacific 2006 India Original Tire Customer Satisfaction
Index (TCSI) study. This is the fourth time MRF has
ranked highest in the study.
study, now in its sixth year, analyses perceptions of
new-vehicle buyers on five critical factors appearance
of tyre, durability of tyres, ride quality, traction
Aadhar ties up with Apollo Pharmacy
Mumbai: Godrej Aadhar, the rural services and
retail arm of Godrej Agrovet, has entered into an agreement
with Apollo Pharmacy to offer medicine support across
Godrej Aadhar outlets in rural India. The agreement
includes setting up of Apollo Pharmacies at Aadhar outlets
called Apollo Aadhar Pharmacy, offering `genuine' medicines
and life saving drugs. However, the two companies did
not reveal how the revenue sharing arrangement would
be worked out.
new venture also plans to leverage Apollo's expertise
in rural healthcare and contribute towards the rural
healthcare system through telemedicine consultation,
wellness programmes, health check ups, community health
insurance products, joint social welfare activities
and medical camps. In the first phase Apollo Pharmacy
would set up services at two Aadhars-- Manchar, Pune
and Jagraon, Ludhiana. Godrej Agrovet plans to aggregate
other services including offering credit, insurance
and postal services.
by Century plans more outlets
Cottons by Century (CC) the men's apparel brand from
the BK Birla's company Century Textile and Industries
has opened its 46th exclusive brand outlet (EBO) in
the country. The company is planning to set up 80 more
such EBOs during the current year as part of its brand
city's first CC exclusive outlet located in Ramnagar,
closer to the upmarket `Cross-cut' Road area.
& Honest eyes 10 per cent of filter coffee market
Fresh & Honest Café (FHCL) member of the
C Sivasankaran-promoted Sterling Infotech Group of Companies,
after being present in the freshly brewed coffee vending
business for nine years, is diversifying into the retail
coffee segment recently with the launch of its roast
and ground coffee brand. The company is targeting at
a 10 per cent market share for the brand in the country's
organised packaged filter coffee market this year.
Southern states led by Tamil Nadu account for 90 per
cent of the coffee consumed in the country. The company
estimates the size of the mixed filter coffee market
at 20,600 tonnes per annum. About half of this market
is in the organised sector, dominated by players such
as Hindustan Lever, Narasu's and Tata Coffee.
at a premium of 10 per cent over the leading brands,
FHCL expects `Alive' to hit the shelves of some 42,000
retailers throughout the country by this year-end, Mr
forward, FCHL proposes to come out with a pure filter
coffee brand. The company has a tie-up with Espresso
vendor Illycafe to distribute the latter's products
launches sun block lotion under Fair & Lovely brand
HLL has launched sunscreen lotion under the Fair &
Lovely brand as a brand extension. HLL officials said,
"Both fairness and sunscreens have common goals
in terms of avoiding tan to get fairer." The new
`Fair & Lovely active sun-block lotion' is priced
on a par with the mother brand of Fair & Lovely
at Rs30 for 25ml and Rs60 for 50ml.
sunscreen segment comprises 3 per cent of the Rs1,265-crore
skin care category and is growing at 11 per cent annum
according to estimates.
Jeans launches summer range
Jealous Jeans, the brand exclusively targeted at women
has come out with a spring summer range called Sugar
and Kitsch. Sugar is for the young women, who want grace
and charm in her clothing and Kitsch is the style statement
representing the more dynamic and bold young woman.
products are priced between Rs699 and Rs1,299 for bottoms
and between Rs299 and Rs699 for tops.
launches a rewards program
The country's largest carmaker Maruti is planning to
launch an innovative loyalty programme across 40 cities
and towns in the country. According to the company this
is an innovatively designed rewards programme, which
promises to change the car ownership experience forever.
company is launching the loyalty programme in association
with Citibank and Indian Oil, and is based on all the
expenditure customers make on the scheme. An Autocard
user can redeem his points and potentially get his next
Maruti car at nearly Rs20,000 less than a regular customer.
biggest benefit for the customer is that he earns the
rewards for no-extra obligations. Last fiscal the company
produced over 5.61 lakh cars and has over 5 million
customers across the country.
to independent surveys, about 61 per cent of new car
buyers are from its own range of cars. For those who
buy a new car, the program is valid from the day he
acquires a car from the showroom. And for those who
already own one, they need to just fill up for the loyalty
programme to avail themselves of the rewards programme.
is no membership fee, and each member gets a credit
of Rs10,000 upfront and bonus points accrue for purchase
of spares and even for servicing the car. Apart from
savings that come through six per cent lower charges
on service, this is valid for five years. The best part
of the programme is it brings a whole new experience
for the Maruti owner who enters a relationship with
Maruti that goes beyond business.
Auto introduces the 100cc Platina
Bajaj Auto has launched a new 100cc bike `Platina' aimed
at garnering higher margins in the entry-level segment.
company claims that Platina is a high functionality,
low maintenance bike and offers better margins than
CT100. The bike is available in two variants priced
at Rs34,000 and Rs36,000 (ex-showroom Delhi). The company
expects to sell 70,000 to 75,000 units per month and
around 25 lakh units of the Platina this fiscal, and
gradually make it the largest selling bike in its portfolio.
Auto is also setting up a new plant in Uttaranchal where
it hopes to produce an additional 10 lakh units of the
India launches new Thums Up campaign
Coca-Cola India has launched a new `Thums Up Taste the
Thunder' campaign, starring Akshay Kumar. The campaign
has been shot in in Cape Town, South Africa, and uses
advanced technology in advertising targeted primarily
at the `confident youth'.
Gupta, vice-president, marketing Coca-Cola India said,
The Tums Up Taste The Thunder' campaign aims at portraying
the achievement of every person's hidden yearning
to dare and subsequently win over the impossible, to
set unbelievable targets and to have the power to accomplish
to appoint more dealers
Hyundai Motor India (HMIL) is planning to appoint more
dealers. The company plans to 200 dealerships across
the country by the end of the year, up from the present
157 dealers. The company has been having a series of
roadshows titled world of wheels.' The roadshow displays
all the vehicles sold by the company in India, and also
features two models that are yet to enter the Indian
launches `Group Talk' facility
Pune: Idea Cellular has launched Group Talk facility
in the Maharashtra and Goa circles for its prepaid and
post-paid customers. This technology would provide fast
and easy set up of mobile-originated conference calls
with up to 10 wireless participants. Business colleagues,
friends and families can initiate an instant conference
call in seconds.
to the facility Idea subscribers can make group conference calls to any GSM
or CDMA numbers. Additionally, there will be applications
such as availability status, Push-to-call (one-way call),
and group SMS. Group Talk will soon be launched across
the other circles in the coming weeks, an official release
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