to endorse Reliance Communications products
Mumbai: Mahendra Singh Dhoni will endorse the
products and services of Reliance Communications Ventures
in advertising campaigns and other promotional programmes.
Dhoni will also endorse products and services of Reliance
Energy, another Anil Dhirubhai Ambani Enterprises company.
Reliance Communications is looking to sign up more brand
ambassadors from the field of music, films and cricket
said company officials.
company says it will use Dhoni's mass appeal to herald
an enhanced customer experience across its existing
products; and a new and exciting product range in future.
launches wood adhesive
Mumbai: Huntsman Advanced Materials, which makes
the legendary adhesive brand Araldite, is launching
a new product, Araldite Karpenter, designed for wood
bonding. The product directly competes with Pidilites'
brand Fevicol, which has a market share of above 60
company says that while Araldite serves the needs of
a gamut of industries with its superior bonding qualities,
with this launch, the company offers a basket of adhesive
products to the Indian consumers. While the product
would be made available at more than one lakh retail
outlets across the country, the company also plans to
invest heavily in advertising and marketing and has
Bollywood actor Rajpal Yadav to endorse the product.
the company would eventually launch a series of TV and
print campaigns, it would initially reach its target
audience through below-the-line activities such as organising
dealer meets and educating end-users. It plans to get
Rajpal Yadav to talk about the advantages of the product
to carpenters. The company hopes to capture 40 per cent
market share in the PVA segment.
Araldite Karpenter, the company has launched Klad-X,
an adhesive for marble and tiles.
enters the soap segment
Mumbai: The Mumbai-based Anchor Health and Beauty
Care has entered the soap segment with the soap brand
Dyna. The company has roped in actress and model Katrina
Kaif to endorse its brand. The soap will be available
in two variants. Dyna is expected to have a higher total
fatty matter content and is positioned as popular grade-one
company has decided to distribute the soap through a
new marketing network. At the same time, it has decided
to split its company into two divisions personal
and oral care. Currently, its toothpaste brand reaches
out to 12 lakh outlets across the country and has a
distribution reach of 30 per cent of the total number
of outlets. Dyna will be distributed through an additional
12-13 lakh outlets. The company has decided to have
a more focussed distribution setup for its soap brand
to give added emphasis to its new brand.
Anchor has a share of 7 per cent in the toothpaste category.
Its plain white toothpaste variant has Rahul Dravid
endorsing the brand, which was positioned on the `complete
Benckiser to launch global brands in India
Reckitt Benckiser is considering launching some more
of its international brands in India. Recently the company
introduced a few of its global products, like dishwasher
tablets Finish, depilatory cream Veet, fabric stain
remover Vanish and floor cleaner Bang off to the Indian
market. The company is also looking to introduce newer
variants of its flagship brand Dettol this year, with
an aim to capture 25 per cent of the Rs1,500 crore health-soap
the company has an 18 per cent market share of the health
soap market, with the Dettol brand contributing to about
one-third of the share.
the company has six variants of Dettol soap, though
in India only three Sensitive, Deo and Fresh
have been launched.
company has now launched Surakshit Parivar,
an awareness campaign on hygiene and has set aside a
budget of about Rs5 crore for the programme. The company
is planning to reach out to about 12 lakh new mothers,
three lakh students under its handwash programme in
schools and 250 hospitals in the six metros, including
Bangalore and Hyderabad this year.
launches 'Face of the Day' contest
Accessories, the official jewellery accessories partner
of the Lakme Fashion Week to be held in Mumbai from
March 28 to April 1 this year, has launched the 'Face
of the Day' contest.
invitation is open to all at the event to click photographs
of women who, according to them, epitomizes the ideals
that Carbon stands for. The winner of the event will
get a chance to be the face of Carbon for the next one
year across its media campaigns and there are assured
rewards for the photographer as well.
pictures need to be taken in front of Carbon's branded
`walls' where at the end of the event, a jury comprising
one Carbon representative, one IMG official and one
celebrity will adjudge the winner based on whether the
face is a fit with the Carbon brand personality.
notices sent to TV channels for showing surrogate ads
Thirty one television channels have received notices
from the The Information and Broadcasting Ministry for
airing surrogate advertisements on 13 categories of
liquor and tobacco brand extensions. The ministry says
this is in violation of the advertising code under the
Cable TV Networks (Regulation) Act, 1995, which states
`no advertisement shall be permitted which promotes
directly or indirectly production, sale or consumption
of cigarette, tobacco production, wine, alcohol, liquor
or other intoxicant'.
Ministry has also sent warnings to seven music TV channels
such as ETC, Channel V, B4U Music, Balle Balle Music,
MTV Music, iTV Music and MH1 for telecasting objectionable
remix Hindi filmy songs in violation of Programme code
prescribed under Cable TV Networks (Regulation) Act,
1995. It has directed these music TV channels not to
telecast these songs henceforth and to run a scroll
on their TV channels round the clock for a period of
three days that they have violated Programme Code and
they will be more careful in future.
introduces Evita the `age control' soap
Godrej Consumer Products has launched a new soap `EVITA
Age Control Soap.' The company claims that the soap
after regular usage for five weeks helps in reducing
fine lines. According to the company there is an increasing
demand among Indian women for convenient and inexpensive
solutions for skin care and a need to look good naturally.
This is the result of our continuous efforts to offer
improved and innovative products to our consumers.
summer campaign to star Aishwarya Rai
Coca-Cola is launching a new brand campaign called Thande
Ka Tadka for the summer, which will have include
a TV commercial starring Aishwarya Rai. Conceptualised
by Prasoon Joshi of McCann Erickson and shot by Abhijit
Chaudhuri of Black Magic Productions the new ads would
hit TV screens in different variants. The entire campaign
will go full steam ahead across all leading channels
from March 26.
Gupta, vice-president (marketing), said: "The youth
of today is raring to take on the world. They are smart,
energetic, focused, and confident enough to transform
their aspirations into reality. The Thande Ka Tadka
campaign connects instantly with this evolved persona.
It features Aishwarya in a totally new avatar. She uses
wit and humour and encourages us all to take control
of one's life without being intimidated."
launches sports drink `Stamina'
Gujarat Co-operative Milk Marketing Federation (Amul),
has launched 'Stamina', claimed to be its first-ever
instant energy sports drink. At present, only imported
energy drinks are available.
said Stamina is scientifically formulated and endorsed
by Apollo Hospitals. Stamina would be available in refreshing
Lime & Lemon flavour at a price of Rs12 per pack
of 200 ml in tetra pak packages.
imported energy drinks are carbonated sugar drinks and
priced high, Amul's Stamina is a whey-based, protein
drink containing electrolytes, vitamins
and minerals in easy to digest form. It is targeted
at sport persons and the highly active groups, especially
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