TV18 to launch jobs show
Job portal Naukri.com and TV18 will present the first
Job Show to be aired on TV starting February. Aviva
Life Insurance, Flextronics Software System, Impetus
Technologies, DNA, Yes Bank, Denstu are some of the
companies that have come on board to offer jobs on the
The show has been launched to offer job-hunters a chance
to win their dream placements while being watched by
millions across the country. The show will comprise
26 episodes and will be beamed every Saturday with a
repeat on Sunday afternoon.
Samsung to focus on premium end
Samsung Electronics has decided to focus more on flat
and high-end television categories and high-end white
goods and wants to establish its market leadership in
the flat and high-end television categories in 2006
because of consumers' preference for larger TV sets.
In the home appliances category, Samsung wants to focus
on the high-end top loading and front-loading fully
automatic washing machine segment and on convection
Contribution from flat TVs is projected to grow from
less than 1 per cent in 2005 to around 4 per cent in
2006 and double thereafter. Globally, Samsung expects
LCD sales to grow in contribution to around 19 per cent
of worldwide sales by 2007 from around 5 per cent in
In India, while flat televisions have grown by 74 per
cent, the high-end categories such as LCD, plasma, PJTV
and Slim Fit have grown by 200 per cent in 2005.
Flat TV and high-end TV sales' contribution to total
TV sales for this year stand at over 80 per cent compared
with 50 per cent level last year. The contribution of
frost-free models to the refrigerator category has increased
by one per cent to 39 per cent. The fully automatic
segment in the washing machine category has grown to
25 per cent from 18 per cent.
Cellular base grows by 3.2 million in December
The cellular base in the country grew by an unprecedented
3.2 million in December 2005, taking the total to 58.5
million subscribers, compared to 37.3 million users
in December 2004.
This is the highest monthly addition that GSM-based
operators have reported ever since mobile services were
State-owned Bharat Sanchar Nigam was the leader adding
close to one million new users followed by Bharti Cellular
with nearly 9 lakh new users during the month. The industry
added just over 21 million new cellular users over the
The monthly subscriber additions in December 2005 was
225 per cent higher than the monthly subscriber growth
recorded in December 2004 (1.42 million) and is double
the average subscriber growth recorded in the previous
11 months of the calendar year (January-November 2005
average subscriber additions were 1.6 million
The CDMA-based operators including Reliance Infocomm
and Tata Teleservices have not yet reported their numbers
Shringar Cinemas to open 'no-frills' theatres
Shringar Cinema, after focusing on multiplexes that
offer facilities like restaurants, shopping, video gaming
along with films, is now introducing a new brand of
theatres. The exhibition division of the company plans
to launch a new brand of 'no-frills' theatres with tickets
priced at nearly half that of its Fame brand of multiplexes.
According to the company the chain of no-frills theatres
would not be as jazzy as its existing multiplexes. These
theatres would be launched either with new properties
or we could even look at existing theatres. The new
brand of theatres would cater to audiences who cannot
afford multiplex prices.
Shringar Cinemas would also ensure that the location
of its new brand of theatres is not in the vicinity
of its existing multiplexes.
The company would also consider a separate brand name
for its chain of no-frills theatres.
Priyagold gets into juices
Delhi NCR-based Surya Foods and Agro, manufacturers
of Priyagold biscuits, has entered the the juices segment
and has set up a state-of-the-art manufacturing facility
in Greater Noida with an investment of Rs25 crore. The
plant has a capacity of producing 1.5-lakh litres of
juice per day.
Branded `Freshgold', the one-litre juice in cartons
is available in supermarkets and malls in and around
Delhi for Rs60. The juices are currently available only
in the northern markets, and will be in the south by
the next month.
The company has earmarked around Rs3 crore for promoting
the juices. While tele-commercials have already begun
on IndiaTV, the company is hopeful of running them on
all other channels by the next fortnight.
WorldSpace music ties up with Café Coffee
Worldspace Satellite Radio has tied up with Café
Coffee Day the largest domestic coffee chain, to play
its satellite radio content across the country. Café
Coffee Day has 100 outlets across the country.
As per the year-long alliance, Coffee Day outlets will
play music from WorldSpace's 40 stations ranging from
Indian classical to Hindi film songs and western rock.
Its outlets will also host exclusive consumer entertainment
and promotional activities organised by WorldSpace,
initially at Kochi, Mumbai, Delhi, Bangalore and Hyderabad.
Allianz bags title sponsorship for Pak-India Test
Allianz Capital is the title sponsor of the 2006 Pakistan-India
Test Series. Now called the Allianz Cup, it will mark
the financial group's first foray into cricket sponsorship
Under this sponsorship, Allianz will collaborate with
the Pakistan Cricket Board and Nimbus Sport, the official
marketing agency for the tournament.
According to the company the decision to sponsor the
2006 Pakistan-India Test Series was driven by its intention
to expand and further leverage the Allianz brand in
the Asian region with particular focus on India, one
of Allianz's core growth markets, as well as Pakistan.
The Allianz Cup Test Series will take place between
January 13 and 29.
Marico acquires soap brand Manjal
Marico has acquired the herbal bath soap brand Manjal
from Oriental Extractions for an undisclosed amount.
The brand has a significant presence in the Kerala market
with an annualised turnover of about Rs9 crore with
a growing market share.
Manjal's brand equity owes its strength to its unique
turmeric based formulation, which gives the consumer
a superior bathing experience, the company said.
The soap has been until now marketed under the banner
of S D Pharmacy, a sister concern of Oriental, with
over 65 years of expertise in Ayurvedic proprietary
medicines and OTC products in Kerala.
Eveready Ind to offer mosquito repellents
Eveready Industries India has entered mosquito repellent
coil market through its newly launched `Eveready Poweron'
The company has plans to introduce a whole range of
mosquito repellent products starting with coils. Later
it would launch the mosquito repelling vapouriser and
also the aerosol cans. It also plans to utilise its
existing distributor network to reach out to the rural
Leading players such as Reckitt Benckiser, Godrej and
Jyothy Laboratories are already present in the mosquito
coils market with their brands such as Mortein, Good
Night and Maxo in that order.
Mortein is a market leader with a share of 42 per cent.
The Eveready product would be priced on a par with the
other major brands.
This is the first time that the brand Eveready has been
extended to another product of the company other than
battery. Even the packet teas of the company do not
use the Eveready brand directly.
Pears soap extended to kids segment
HLL has decided to float a new variant of its glycerine-based
soap - Pears to the kids segment mainly because it is
less crowded than the baby soap segment.
According to the company Pears Junior is not meant to
be a baby soap but is instead targeted at kids. It is
meant for those who want to grow out of Johnson &
Johnson's baby soaps and right now the market is still
not big in this segment. The timing is right and Pears
has a better equity in the kids segment.' In fact, apart
from Doy's brand - Princess, the kid's segment has been
largely untapped and J&J, in spite of having introduced
a kids soap in the past, has withdrawn from the segment.
Pears Junior sports a transparent window with a toy
to lure its young usersand is positioned as Strawberry
Fun and includes olive oil as an active ingredient.
In fact, most of Pears existing variants such as Germ
Shield and Oil Control have active ingredients such
as mint and lemon.
Air Sahara cuts prices on Delhi-London sector
Air Sahara is offering a cutthroat price of Rs10,000
on its inaugural New Delhi--London flight. The airline
is offering 2006 return air tickets between Delhi and
London at Rs10,000 each. The airline is to launch a
four-times-a-week flight between Delhi and London from
The promotional fare ticket will be valid for one year
from the date of purchase. However, no refund will be
available to the passenger in case he cancels the ticket.
Reliance mobile offers Re1 charge all India
Reliance Infocomm has announced 'New Joy 499' plan according
to which calls from Reliance India Mobile prepaid accounts
would cost only Re1 a minute from anywhere to anywhere
in the country.
The company terms it as a New Year gift to its subscribers.
According to an official statement, the One-Nation Tariff
would be applicable on e-Recharge of Rs1,100 inclusive
of service tax. This e-Recharge comes bundled with 1,100
A similar plan is available for post-paid subscribers.
Lenovo takes to movie route to create brand awareness
PC maker Lenovo is planning to sponsor Bollywood films
to create awareness about its brand and logo.
Lenovo expects to tap the consumer segment soon with
its PCs and notebooks and is taking the mass marketing
route to sell its brand of PCs.
The company has tied up with director Madhur Bhandarkar
to sponsor his forthcoming movie Corporate, where
actress Bipasha Basu will be seen endorsing Lenovo's
product portfolio. The film is likely to hit the screen
The company has already hit the small screen by being
part of the popular KBC-2 (Kaun Banega
Crorepati) quiz show on StarPlus, where Amitabh
Bachchan's `Computer Ji' is a Lenovo product displaying
the logo prominently.
Compiled by Mohini Bhatnagar
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