Info launches Rs10 recharge facility
Infocomm (RIM) has launched a pre-paid recharging facility
that starts at Rs10. With the new facility RIM customers
can recharge for any amount between Rs10 and Rs994 and
as many times as they want.
analysing call patterns the company found that 20-25
per cent of the customers put off recharging of the
mobile phones till the month end when their salaries
would be credited. He said these customers, who had
to pay earlier upwards of Rs 55 as recharging fee to
retain the outgoing calling facility, would now be able
to do so for as low an amount as Rs 10.
could also be done through SMS or even though R World
on data enabled handsets only.
protects its trademark
New Delhi: Dupont India has taken local traders
and manufacturers to court for infringing its trademark
`Teflon,' used more popularly as a non-stick coating
DuPont India filed a cased through advocates Amarchand
Mangaldas, the Delhi High Court issued a court order
restraining a large manufacturer and several other wholesale
traders in Delhi from using stickers labelled with the
'DuPont' or 'Teflon,' name according to a company release.
bans LG advertisement
Monopolies and Restrictive Trade Practices Commission
(MRTPC) has asked LG Electronics India not to release
false, misleading or deceptive advertisement relating
to its gift scheme in any form and in any Indian media.
Director-General of Investigation and Registration,
under the ministry of company affairs, had filed an
application before the MRTP Commission alleging that
LG Electronics released an advertisement titled, Mangal
Hi Mangal, which was false, misleading and deceptive
amounting to an unfair trade practice under the MRTP
the advertisement, the company had assured buyers of
a gift with every purchase of an LG product. However,
it did not specify the products and the conditions,
which were applicable for eligibility of gifts to the
Commission has held the advertisement deceptive and
has restrained the company from releasing such advertisement
until further orders.
launches Heinz Champ
India, maker of Heinz Ketchup, Complan, Glucon-D, Nycil
prickly heat powder and Sampriti ghee, recently launched
Heinz Champ ketchup in the Indian market. The company
is trying to gain market share in the categories it
is present in.
the last 18 months Heinz' market share has grown from
less than one cent to just over six per cent.
ketchup market size in India, estimated to be in the
range of Rs150 crore and Rs180 crore (the other large
segment is institutional) is dominated by Nestle's Maggi
with a market share of 37 per cent, followed by Kissan
with approximately 29 per cent share.
company has launched Champ to correct the perception
in the minds of Indian consumers that ketchup is junk
food. The company says Heinz Champ is packed with nutrition
such as vitamin A and C, calcium and lycopene, which
neutralises harmful chemicals that damage body cells.
Champ is priced at Rs49 for a 500gm pack, Rs7 higher
than Heinz regular ketchup.
Amman to launch `refined sugar'
`Bannari' brand refined sugar is expected to be available
off-shelf at select departmental stores soon as Bannari
Amman Sugars is planning to launch `refined sugar' for
the retail market.
company is already supplying refined sugar to the institutional
segment such as pharmaceutical companies and confectionery
the present the company is targeting the southern States
of Karnataka, Tamil Nadu and Kerala.
taps SME customers for servers
is trying to tap the small and medium size customers,
in India and is offering a low EMI scheme according
to which consumers can pay Re1 and take away an IBM
server, and give the balance amount in installments.
scheme is customised to India, and for customers buying
IBM products worth over Rs5 lakh, The scheme was launched
in the previous quarter, and the company says it received
a good response basically because banks were unwilling
to provide loans of around Rs5 lakh to customers. IBM,
through its IBM Global Financing, provides finance to
help small and medium size business (SMB) customers.
has also introduced a city server bazaar to take the
company's products to smaller towns.
Mall outer walls become an ad platform
Mall in Ghaziabad (Delhi-NCR) said to be the largest
mall in India will have all its outer walls converted
Shipra Group, a Rs200-crore real estate company has
introduced high-resolution lens based PANI projection
technology that would convert the three sides of the
mall into an advertising platform.
entire outer surface of the mall comprising 5,200-square
metre space will be sold to advertisers. The fees would
depend upon the time slot for the advertisement. Since
it involves lighting up the walls, the medium would
be effective from 6.30 p.m. onwards.
Group owns a chain of hotels in Delhi, Dehradun, Mussorie,
Ghaziabad and Noida. Shipra Mall was constructed with
an investment of Rs90 crore and has an area of 4.5-lakh
Indicom gets Sania, Karthikeyan to join celebrations
celebrate notching up 7.5 lakh subscribers in Andhra
Pradesh and the success of its Non Stop Mobile service
Tata Indicom roped in Sania Mirza and Narain Karthikeyan
for a `Non Stop Mobile' roadshow in the State.
thrilled visitors with his unassuming and friendly approach
and was seen giving away prizes to fans at Hyderabad
Central, the city's popular mall. The non stop mobile
service is available on four mobile handsets priced
at Rs3,999, Rs2,499, Rs2,999, and Rs3,249 respectively.
to endorse Piramyd Megastore
Retail has signed on the supermodel and actress Yana
Gupta as the brand ambassador for its lifestyle retail
brand `Piramyd Megastore'.
Piramal, vice-chairman, Piramyd Retail said, Yana personified
what Piramyd Megastore, stands for.
Megastore offers a wide selection of merchandise in
menswear, ladies fashion, unisex casuals, kids apparel
& toys, accessories, perfumes & cosmetics and
unveils `supercrease' pants
Gangotri Textiles, which markets its trousers under
the `Tibre' brand, has launched two variants of its
trouser range Feather Touch and Martrix
using the patented `supercrease' technology that provides
permanent crease to the garment. The advantage of this
technology is that the crease need not be ironed and
thus is spared the possibility of double-crease.
Touch is an `ultra soft super strong trouser' available
in five colours and is priced at Rs1,095 per piece.
Matrix will have structural patterns and will be available
in five different styles and the price range is from
Rs945 to Rs1,295.
company is also planning to begin manufacturing shirts
from next year.
branded garments have notched up a sales growth of 40
per cent since their launch five years ago.
to the company the new launches would provide the comfort
of cotton even while they extend the advantage of the
wrinkle-free effect. The crease is expected to stay
for up to 100 washes and even after that it stayed and
would require only light ironing.
launches Quaker Oats
a division of Pepsico India Holdings, has breakfast
cereal Quaker Oats, in India marking its entry into
the branded Indian breakfast cereal market.
to the company Quaker uses oats grown under dry Mediterranean
weather conditions in Western Australia. The oats are
then processed in the Quaker plant in Australia and
exported to India.
Oats will initially be launched in metros followed by
smaller cities and towns.
size of the breakfast cereal market is about 14,000
tonnes of which oats comprise 4,000 tonnes.
product is available in three pack sizes - 35gm-trial
pack priced at Rs8; 200gm-carton priced at Rs 38; and
400gm-carton priced at Rs70. Quaker Oats comes with
a recipe book and TasteMix sachets in two flavours
cardamom and masala to appeal to the Indian palate.
Presents the Duette Collection
of all kinds not just the conventional ones have become
the flavour of the season.
In keeping with this trend- Carbon has launched a collection
of 18K fashion accessories titled 'Duette', comprising
a range of exquisitely styled ear tops, pendants and
rings crafted out of precious diamonds and a unique
combination of white and yellow gold weldded together.
range is priced upwards of Rs 9500 and is available
at exclusive Carbon boutiques
across the country and MBOs like Shoppers Stop, Lifestyle,
Westside, Pantaloons and other leading retail outlets.
Compiled by Mohini Bhatnagar
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