Raja honours Narain Karthikeyan with limited edition
Raja Batteries has introduced a limited edition series
of car batteries "to commemorate Narain Karthikeyan
reaching the pinnacle of motor sport with his entry
into Formula 1 racing."
5,000 `Amaron PRO - NK Racing Edition' batteries will
be launched carrying the picture of Narain and his signature
across the label.
batteries will have better technical features, in terms
of higher cranking ampere and reserve capacity and they
will also come with a 50-month warranty.
Raja's engagement with Narain dates back six years,
when the ace motor driver was a relatively unknown face.
introduced the concept of HutchMail, an affordable GPRS-based
solution that allows executives real-time access to
their office mail on Hutch phones. The phones can also
be deployed across all levels of a corporate organisation.
handset-independent HutchMail service makes the concept
of the `Wireless Worker' a reality for Indian executives
by significantly reducing the cost of such a service.
users can now use their Hutch phones to access mails
from Microsoft Exchange and IBM Lotus Notes.
introduces one-point info service
Airlines has expanded the scope of its round-the-clock
help line (1407) to make it a pan-India service.
toll-free number 1407 can now be used from any part
of the country to get information on all Indian Airlines
facility is available in different Indian regional languages
also and users can gain information on flight departure
or arrival timing, flight schedules, fares, seat availability,
telephonic reservation, current status of booking or
details about new offers.
service is currently available in Tamil, Telugu, Kannada,
Malayalam, Gujarati, Marathi, Bengali and Assamese.
to 1407 would be toll free when they are made from MTNL
or BSNL phones (both landline and mobile) both in six
metros and others.
range of cosmetics launched
Concepts has launched the `Lancaster' range of high-end
cosmetic products in India. The company had tied up
with 'Central' chain of malls of Pantaloon Retail India
for a shop-in-shop arrangement.
company has opened its first shop-in-shop at Hyderabad
Central while the second shop would come up at Pune
Central. Similar shop-in-shops would come up at Gurgaon
and Mumbai shortly in Central's malls.
company has decided against using celebrities for promoting
the 'Lancaster' range and will instead associate the
brand with social events of women to reach out to target
company also plans to organise educational programmes
for women on skincare through international skincare
launches Champion Alfa
& Mahindra (M&M) has entered the 0.5 tonne-payload
segment in three-wheelers by launching its Champion
Alfa model priced at Rs1.12 lakh, ex-showroom, Hyderabad.
company has a 42-per cent market share in the 0.75-tonne
payload segment, where its main competitor is Bajaj
Tempo's Minidor. The diesel engine Alfa will compete
with Piaggio's APE and Bajaj Auto's GC1000.
will be rolled out across the South and Maharashtra
by October and be available nationwide by year-end.
Agro plans new products
Agro is is planning to enter the confectionery market
and will launch a new brand soon.
company has already initiated a second rung of distribution
for the confectionery category since it launched its
Frooti brand in triangular packs priced at Rs2.50.
from confectionery, Parle Agro intends beefing up its
beverage portfolio and has already lined up a series
of new beverages, which would range from health drinks
to iced tea. The beverages have already been lined up
and will soon make an appearance in the market.
Bisleri to enter fruit juice biz
Bisleri has firmed up plans for a diversification into
the fruit juice business. The company plans to invest
Rs100 crore in fruit juice projects in the next three
years. This amount will be raised through internal accruals
and institutional loans. Initially the company will
launch mango and guava juice under the Alfa umbrella
has also chalked out aggressive growth plans for its
operations in Eastern India and plans to grow by 100
per cent in the next one year and by 250-per cent in
the next three years and is firming up expansion plans
for Sikkim also.
One plans game show, 'Super Sale'
One, basking in the success of The Great Indian Laughter
Challenge, has decided to launch another show on the
lines of the international game show, Sale of the Century.
Khan, the showman, would anchor the show featuring three
contestants who would challenge each other over different
rounds of the game. The anchor would put forward a series
of questions enabling the winner to buy consumer durables,
furniture and holidays at rock bottom prices.
washing machine worth Rs20,000 for instance, can be
bought only for Rs20 at the show, which will go on air
from August 15, and has been positioned at the 7.30pm-time
slot between Monday and Friday.
Bank and MasterCard International have launched a premium
credit card called the Titanium Card.
This card is targeted at individuals
with an income of over Rs7 lakh per annum and the credit
limit would be Rs 1.5 lakh to start with. The annual
fee is Rs3,000 and Rs 2,500 for HDFC Bank clients.
Compiled by Mohini Bhatnagar
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