New York Life starts building its image
Max New York Life Insurance Company is sprucing
up its brand image in India. The company has outlined
three critical priority areas push more new products
into the market; improve the level of service to customers;
and lift the brand.
York Life is known to pump in money to build its brand.
In Japan, the company invested $20 million to build
its image. Max New York Life has a strong foothold in
the agency business in India with its 7,500-strong force
selling one policy a month on an average.
New York Life is a 26:74 joint venture between the US-based
New York Life and the Max group.
Industries forays into South Indian market
Industries based in Jammu & Kashmir plans to launch
15 fruit drink combinations over the next few months
in India. The company is also eyeing overseas market
with multiple package options.
Industries recently launched its fruit drink TUK3 a
combination of Seabuckthorn (Ladakh berry), Kashmiri
apples and Indian mango in the northern region and is
now foraying into the South.
3 has been introduced under Fruitfil, the umbrella brand
of the Juice Division of FIL and priced at Rs10 for
a 200ml tetra Pack. It is targeted at young consumers
who will enjoy its distinct, tangy taste along with
additional nutritional value.
Potter magic begins again
Potter's magic setting cash registers ringing in India.
E-commerce sites like Sify.com and Fabmall report having
received record orders for JK Rowling's latest book,
Harry Potter and the Half-Blood Prince, significantly
galvanising online shopping activity in the country.
has sold 8,000 copies while sify has sold around 1,500
copies. The company expects an average demand of 70-100
copies per day for the rest of the month. On ebay.com
among the biggest online ecommerce site the top search
keyword in the books category throughout June was Harry
makes expansion plans
group, which makes moulded plastic furniture, is diversifying
into lifestyle furniture business and plans to set up
a chain of branded stores across major metros and smaller
the next couple of years Nilkamal will take `@Home',
its branded imported furniture store to at least 25
locations in major cities and simultaneously set up
over 40 franchisee operations in smaller towns and cities.
company is planing to target the mass market with its
range of furniture imported from all over the world.
Khaitan plans to launch Magic Moments in India
Khaitan is likely to unveil its vodka brand, Magic Moments,
later in the year and is in the process of preparing
for the launch.
company has initiated talks with various parties for
acquiring bottling plants, distilleries and liquor brands.
The company had earmarked Rs85 crore for acquisitions
of bottling units and distilleries this year. The company
is expanding its two flagship brands vertically. While
its 8PM whisky has been extended to the rum and brandy
categories, Old Admiral, the whisky, has been enlarged
with rum and brandy segments.
whisky and Old Admiral brandy brands have been recognised
as two of the fastest growing top-10 brands in the region-wise
Millionaires Club 2004 survey conducted by the leading
Belgium magazine Drinks International.
Forbes to introduce Euroclean Ace
Forbes is planning to introduce a new model of vacuum
cleaner, Euroclean Ace.
Ace is claimed to generate higher power from its 1,300-watt
motor, as compared to other machines of the same power
to ensure deep cleaning of floors and furnishing. The
mild steel body of the new model ensures durability
and is portable since it weighs 6kg. At Rs 6,590, it
comes with a wide range of accessories that will help
take on all the cleaning needs in a house.
Forbes continues to opt for the direct marketing route,
which accounts for about 80 per cent of its sales.
to distribute Teac products in India
International has entered into a supply and distribution
agreement with a Malaysian company, which is the main
distributor for TEAC Corporation, Japan to distribute
consumer electronics under the TEAC brand in India and
plans to distribute TEAC products such as plasma televisions,
LCD televisions, CTV, digital audio and video systems,
computers, communication products and air conditioners.
has also announced a distribution and service tie-up
with Korean portable digital audio-visual device manufacturer
ReignCom Co, and would distribute its popular `iRiver'
brand of MP3 players here.
the products would be imported from the company's plant
Bio launches foot cream for diabetics
Biotech International has launched Regen-D, a therapeutic
cream, used in treating diabetic foot ulcers, burns
and skin grafts.
is a product of biotechnology research and is the country's
first recombinant epidermal growth factor that accelerates
healing of a range of wounds, including serious diabetic
foot ulcers where patients face the risk of amputation.
Regen-D licensed for treating burns, diabetic foot ulcers
and skin grafts helps healing without leaving a scar.
Clinical tests have shown that Regen-D can give patients
with diabetic foot ulcers a new lease of life.
is the product of a collaborative biotechnology research
effort between Bharat Biotech and the Institute of Genomics
and Integrated Biology, an institution under the Council
for Scientific and Industrial Research.
of its ability to heal without scar formation, Regen-D
can find wide application in treating fire injuries
and skin grafts. In India alone, there are over 40,000
amputations as a result of diabetic foot ulcers and
1,20,000 die of burn injuries.
to distribute Harry Potter book in India
company, Safexpress, has been appointed as the exclusive
agency for warehousing and distribution of Harry Potter
books in India. The company, which would distributed
the Harry Potter and the Half Blood Prince through
out the country in the first phase, has deployed a project
team to deliver the book in more than 50 cities simultaneously.
prevent leaks and illegal publication of the new book,
Safexpress has placed it under
constant electronic surveillance, while banning all
kinds of electronic equipment such as phones and cameras
on the company premises.
Compiled by Mohini Bhatnagar
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