Chini exits branded sugar biz
Chini Mills has withdrawn its sugar brand Pyaar, Dulaar, Sanskaar from the
market as the product failed to generate sales. The company introduced branded
product two and a half years ago.
to the company, the price difference of Rs3 to Rs4 between branded and unbranded
sugar in the market led to the brand's failure.
branded sugar meant extra cost for the company on account of packaging,
transportation and dealers' profit margin. These two factors made branded
sugar business an unprofitable venture for Balrampur Chini.
plans to set up mega retail chain
Industries, led by Mukesh Ambani, is planning to set up the single largest
retail chain in India, over the next five years covering 100 cities across
the country. The company is said to be investing close to Rs30,000 crore
in the chain that will be set up along the lines of big names in the US
such as Wal-Mart.
has started approaching various state governments for necessary clearances
and acquisition of land, sources said.
retail business would have almost all the leading brands and would be a
mega initiative with a direct consumer base, requiring a huge workforce.
the Germany-based personal care multinational is planning to set up 5,000
salons across the country by June 2006.
at present has an arrangement with 2,700 salons at present, where it provides
technical training and owners promote Wella products. The brand has been
able to capture a major chunk of the market in just four and a half years,
according to the company.
offers only hair care products in India though Wella AG has a range of products
for professional and home use.
company started its manufacturing unit in Vapi, near Mumbai, in November
last year. It has technical centres in Bangalore and Delhi with another
coming up at Kolkata in September.
big retail plans
ambitious retail plans. The brand, owned by the Gujarat Cooperative Milk
Marketing Federation (GCMMF), is planning to start retailing fresh and frozen
vegetables, fruits and fruit products to make greater use of its massive
distribution network across the country.
a run-up to its grand retailing plan, Amul proposes to set up 10,000 `Amul
Parlours' across the country during the year, which will sell the entire
product range of Amul products, in addition to the existing retail network
for ice cream, milk and other products.
cooperative had rolled out a few self-managed Amul Parlours a couple of
years ago on an experimental basis. With the project turning into a big
success Amul is planning a nationwide rollout of such outlets through franchise
operators. At an average expenditure of Rs50,000 a parlour, the project
will cost approximately Rs50 crore.
the federation has firmed up plans for further expansion of its fresh milk
business. Apart from Gujarat, Amul milk is now available in 12 cities across
six States. Amul will expand its fresh milk markets to Kanpur and Lucknow
India gives dancers a chance to beat the heat
India and Shiamak Davar are rocking the dance floor! Delhi's Summer Funk
Show held at Siri Fort Auditorium marked the end of a seven-city extravaganza
organized by Coca-Cola India and Shiamak Davar's Institute of Performing
Upasna group from Delhi won the "Coca-Cola Shiamak Davar Award and
got an opportunity to meet Hindi film star Aamir Khan in Mumbai on June
26, apart from an all expense paid trip to Mumbai, courtesy Coca-Cola India.
India and Shiamak Davar joined hands earlier last year to create a unique
platform whereby outstanding young talent could be rewarded. The three-city
(Delhi, Mumbai and Bangalore) Summer Funk had budding talent from all backgrounds
putting their best foot forward to be the one to
win the prestigious Coca-Cola Shiamak Davar Award.
criterion for winning this coveted trophy is choreography, dance expression,
synchronisation (with music), and body coordination. Contestants are shortlisted
through classroom sessions, technical rehearsal and live performance. In
one of the Mumbai shows, Bollywood heartthrob Abhishek Bacchan (Aby Junior)
gave away the Awards, thus exhibiting the popularity of the Summer Funk.
Interactive launches Maria Sharapova game in tennis
India's first and most experienced game developer has launched the Maria
Sharapova Tennis game in India. Maria Sharapova Tennis is available in India
through Dhruva Interactive and in Europe, Asia Pacific and North America
through I-Play. Reigning Wimbledon Champion, Maria Sharapova will front
the top-of-the-line mobile game that is simple to play and provides high-quality,
engaging and interactive gameplay.
Sharapova Tennis offers players the best mobile gaming experience with quick
singles or doubles matches to engage the player, as well as an incredibly
challenging career mode. Participants can compete across four Grand Slam
tournaments with a range of shots and court surfaces.
game has already been released in some territories and has received considerable
Phillips rechristens Red & White Bravery Awards
part of the K.K. Modi Group and India's second largest cigarette manufacturer
has dropped the brand name Red & White from its Bravery Awards. From
2005-2006 onwards, the Awards will be known as the Godfrey Phillips Bravery
to the company the awards are part of Godfrey Phillips', corporate social
responsibility initiative. We had decided two year ago to drop Red and White
from the name so the intent is not misconstrued.
rebranding exercise began two years ago with a progressive reduction in
the emphasis given to the brand Red & White in the Bravery Awards. Even
the logo underwent a change both in shape and size, reducing the significance
of Red & White in the design and increasing emphasis on the company
Awards were started in 1990 as a social initiative by Godfrey Phillips popularly
known by its brand Red & White. The Awards have awarded and recognized
over 900 people in the past 14 years.
of the Awards is to inculcate the culture of selfless action amongst Indians
and bring the extraordinary acts of physical valor and humanitarian deeds,
into the limelight.
RAZR V3 chosen Mobile Phone of the Year by Asian MobileNews
Inc has received the Best Mobile Phone Design award at the Asian MobileNews
Awards 2005 ceremony beating five other competitors.
Motorola RAZR V3 features design that centers on chiseled, super-thin, targeted,
defined looks. Its distinctive silhouette has been designed to give the
product character and personality, and the stark contrast in shape creates
intrigue and evokes an emotional response from consumers.
on the success of RAZR V3, Motorola has since launched the RAZR V3 Special
Edition Black, a strong iconic mobile device that underscore the design
ethos of the brand.
Motorola RAZR V3 has won numerous awards worldwide in recognition for its
break-though design, such as the 'most innovative product' in the United
Kingdom's mobile phone industry's most prestigious award show - Mobile
News Awards 2005.
re-launches Fastrack watches
has re-launched its Fastrack brand of watches to keep in tune with the attitude
of the present day youth, the core customers of the brand.
company is releasing a new commercial in keeping with the improved image
that positions the brand in a tongue-in-cheek colloquial phrase, `How many
you have?' The Fastrack range is priced between Rs500 and Rs2,000.
new Fastrack range will be promoted through a 360-degree media blitz across
television, outdoor, events and promotion and will be avialble at Titan
showrooms, Lifestyle, Shoppers' Stop and other department stores across
in collaboration with MTV has also introduced the `Fastrack MTV Masala Collection',
a range of 10 unisex watches priced at Rs 500. Inspired by people, objects
and situations that are typical for an Indian way of life.
Compiled by Mohini Bhatnagar
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