launches contest on 'J bole toh Jadoo' show
Nicklodeon India is presenting viewers of its show, J Bole toh Jadoo,
an opportunity to share the screen with the alien Jadoo in India's first
live action-cum-animation series.
do so, they have to participate in the 'I want to be with Jadoo' contest
and help Jadoo in his battle against evil. The winner gets to enter the
intergalactic and super-exciting world of 'J bole toh Jadoo' to share the
screen with Jadoo and his gang!
state-of-the-art compositing technology that combines 3D animation with
CGI (computer-generated imagery) in a digital setting, the winners can find
themselves zooming through space or cruising Tarkopar along with Jadoo!
in the contest, Jadoo fans need to keep watching J Bole toh Jadoo
from 5th March to 17th April every Saturday at 1:00pm and at 12 noon on
Sunday on Nicklodeon TV or Nick. Each episode will put forward a question
to viewers testing their knowledge of Jadoo's exploits.
Bole toh Jadoo is India's first ever live action-cum-animation series
and was launched on Nick in November 2004 to answer questions from of lakhs
of children: "What happened to Jadoo after he returned to his home
planet?" The show took off to a great response from kids across the
country and has become Nick India's flagship show.
Studios launches the 'Thums Up Everest Challenge'
India's premier multi-platform game developer, has announced the release
of the mobile game 'Thums Up Everest Challenge,' in association with Coca-Cola
game has been developed by Paradox Studios and is based on Thums Up's unique
action packed brand campaign, the 'Thums Up Everest Challenge - Hai Dum?,'
which provides Thums Up drinkers an opportunity to test their mettle on
the slopes of Mt Everest.
game involves guiding an intrepid rock climbing hero striving to climb a
mountain and earn the reward a bottle of Thums Up; dodging falling
rocks, logs and boulders, treacherous ice patches, defending yourself against
angry birds and make sure you don't run out of rope. Every collision will
reduce the amount of rope you have, you can collect more rope by moving
over rope icons. If you run out of rope you fall. Each level will be timed
with ample bonus scoring and power up opportunities.
will be able to submit and view their scores on the network with 10 million
other RIM customers. Prize winners will be selected from the highest scores.
Mobile games have now emerged as the latest tactic in promoting brand campaigns.
'Thums Up Everest Challenge,' developed exclusively for Thums Up by Paradox
Studios, is claimed to be the
world's first ever mobile game to be used as a promotional tool in this
on the 10 million strong subscriber base of the Reliance India Mobile network,
the game sports a contest that promises the winner a Royal Enfield Thunderbird
specially customised for Thums Up.
recently partnered with Bollywood to release a promotional mobile game based
on the movie Jurm, which saw close to 150,000 downloads on the first
day of its launch, and is now following up with the Thums Up Everest Challenge.
No amateurs to the field of branded development, Paradox has developed a
string of prestigious international titles like Jean Claude Van Damme, the
PRO BMX Stunt teams, Aussie racing legend Peter Brock and Targa rally before
turning its attention to the home front.
Roshan is new brand ambassador of Rasna
claims a 93 per cent share of the soft drink concentrates (SDC) market has
signed up Bollywood star, Hrithik Roshan, as its new brand ambassador. Hrithik
will star in Rasna's fresh advertising campaign along with the naughty and
smart Rasna kid, Anuj Pandit to be directed by veteran ad man Prahlad Kakkar.
television commercials (TVC's) for Rasna's popular existing range - Rasna
JucUp and Rasna Cola Cola will also hit television screens soon.
Khambatta, chairman and managing director, Rasna said, "Hrithik Roshan
is the perfect fit to Rasna's philosophy and ideals. He loves kids and is
adored by kids and adults alike. He is the epitome of strong family values
and honest commitment, similar to the values that Rasna embodies.
branded diamond jewellery launched
promoted by D Navinchandra & Co, producer and exporter of diamond jewellery
has launched designer jewellery branded Ira in New Delhi.
to the company Ira, meaning mother earth in Sanskrit, seeks to celebrate
the unique qualities of the Indian woman of today, equating her with a diamond.
has created an exclusive design team situated across Mumbai, Hong Kong and
Los Angles - to study international trends and adopt them for the Indian
women. The company has also set-up a state-of-the-art production unit at
Mumbai with over 150 craftsmen working exclusively on producing the IRA
Indian diamond jewellery market, estimated at Rs750 crore in the current
year, is expected to grow to at Rs1,000 crore in 2006 and Rs1,300 by 2007.
to the company, the diamond jewellery is priced reasonably and the current
collection comprises 80 designs across various platforms, starting at Rs5,000.
Special festival collections will also be introduced, from time to time.
Ira diamond collection is crafted in 18carat gold and carries a buy-back
and exchange guarantee from D Navinchandra & Co. Each piece is laser-marked
with the Ira logo, making it immune to tampering and cloneing.
Card launches 'SBI Social Card'
one of the largest Visa Card issuers in India with over 1.6 million credit
cards has entered into a unique partnership with four prominent Indian NGOs
through a novel credit card, the SBI Social Card.
is the first affinity card in India to feature four NGOs as beneficiaries
on a single credit card.
These NGOs Cancer Patients Aid Association (CPAA), National Association
for the Blind (NAB), SOS Children's Villages of India and the WWF India
will receive contributions in the form of renewal fee donations,
events for fund raising and reward points donations.
the SBI Social Card, cardholders can donate to four causes at the same time
by simply using their credit card as they normally would.
Under the arrangement, SBI Card will donate 20 per cent of the annual /
renewal fees to the four NGOs, as well as a sourcing fee of Rs250. In addition,
SBI Card will organise fund raising events for the NGOs.
mark the launch of the SBI Social Card, three paintings donated by celebrated
painter Jatin Das were auctioned at a special fundraiser this evening, attended
by eminent personalities such as Jatin Das, Nita Ambani, Shobhaa De, Ashutosh
Gowariker, SBI chairman A K Purwar, and managing director, Ashok Kini. The
proceeds from the auction are being divided among the four NGOs.
ties up with Indian Oil
tied up with the Indian Oil Company to offer gifts and prizes to consumers.
According to the scheme, valid for the month of March 2005, customers who
buy 'Xtra Premium petrol' or 'Xtramile Diesel' worth Rs500 can try their
luck at winning exciting gifts plus a 15 per cent discount voucher that
can be redeemed for TreO glassware range available at any of the TreO points
across the city.
launches vehicle care centres
Corporation has launched `Vehicle Care Centres' at its retail outlets. These
centres would provide basic servicing facilities for cars. Customers are
required to register themselves and become members of V-CARE centres.
has also launched Ollways, a do-it-yourself premium vehicle care products
kit that will be available for sale at BPCL retail outlets.
V-CARE customers can get vehicle maintenance and servicing done from an
authorised source at appropriate cost and a more convenient location.
Drug launches hair-loss product
Drug Co has introduced a cream to reduce topical hair-loss.
to the company the cream is the first of its kind in the Rs150-crore branded
hair control market and has, as its main ingredient, the common palash
or 'Flame of the Forest'. The company claims the cream to be a breakthrough
product and 100 per cent herbal though not classically ayurvedic.
launches rechargeable batteries
Industries has launched NiMH (Nickel Metal Hydride) rechargeable batteries,
which can be recharged up to a 1,000 times, are usable in digital cameras,
MP3 players, personal cassette and CD players. The batteries will be available
in a pack of two, priced at Rs250.
batteries are at present being imported and the company would think of manufacturing
in India only when a critical mass is achieved.
company has also introduced a `quick charger' that can charge both `AA'
and `AAA' rechargeable batteries.
Gold signs up Sania Mirza as brand ambassador
one of the largest sellers of gold jewellery in Kerala, has signed up tennis
ace Sania Mirza as brand ambassador.
Mirza will feature in Malabar Gold advertisements in two styles one as a
tennis icon and another in a never-before glamorous look. These two avatars
represent Malabar Gold: beauty and quality.
Gold is also expanding operations on a national scale. The group will launch
its seventh showroom and the first outside Kerala in Bangalore in April
and will open more showrooms in Mumbai, Delhi and Hyderabad in a phased
India is launching a consumer promotion Jeet Lo Dil, from March 11
to April 18, to coincide with ongoing cricket series between India and Pakistan.
The company is targeting sales of 2 lakh flat CTVs during the cricket series.
The company is expecting 90 per cent of its revenues to come from flat CTVs.
in the current year (compared with 75 per cent last year).
bets on business reality show
Entertainment Television created television history in India with the success
of its reality show Indian Idol, Zee is now betting on a new business reality
channel is on the look out for people who have ideas that can be translated
into good business.
to company officials, initially the channel had called for responses from
consumers and found that the ideas it received varied from the workable
to the bizarre. Now the channel says the commercially viable ideas would
receive financial support from the company.
Television's reality business show will be based on an elimination process
where 50 contestants would be asked to perform various tasks testing all
aspects of entrepreneurship with limited time and money. Finally, three
big ideas would receive either direct funding or Zee could take an equity
stake in the venture.
amount of money invested by Zee would depend on the requirement of each
project. Aditya Birla Group and LIC have already signed up as sponsors and
others are expected to follow suit.
Zee is also planning to revamp
its programming by introducing new shows with new slots for kids, women
by Mohini Bhatnagar
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