launches ad campaign with Bachchan
Emami Ltd, the personal and healthcare products company
of the Rs 700-crore Emami Group, has roped in mega star
Amitabh Bachchan for its Navratna cool oil. The Rs100
crore brand was earlier endorsed by film star Govinda
and cricketer Saurav Ganguly.
The company has incurred an ad spend of Rs20 crore on
Navratna oil. The brand is said to be growing at 15 per
cent and has changed the dynamics of cool oil market segment.
Navratna oil is exported to West Asia and Bangladesh.
According to the company the USP of Navratna oil is that
it keeps the head cool and light, provides sound sleep,
tones up muscles and removes tiredness and tension.
customises handset for Airtel
Nokia has customised the 6220 model for Bharti Cellular.
This will allow Airtel users to access multimedia services
at a single touch. This is the first global system for
mobile communications (GSM) handset customised for an
With the handset Airtel subscribers can directly go to
an entertainment portal with content in the spheres of
movies, music, sports and mobile games.
handset is compatible for use by subscribers of other
cellular operators, but the one-touch key function will
be available only for Airtel pre-paid and post paid subscribers.
at Rs12,000 the phone has a built in FM radio and comes
with Sachin Tendulkar wallpapers, AR Rehman tunes, pre-installed
high data transmission capacity with General Packet Radio
System (GPRS), multimedia messaging, embedded bookmarks
Uptil now, in India, only code division multiple access
(CDMA) based operators like Reliance Infocomm and Tata
Teleservices, have customised handsets with every connection.
However, CDMA operators do not give the subscribers the
option to use the handset with another CDMA operator's
new products under the Nomarks brand
Ayurvedics has launched a face gel, a fruit face pack
and a walnut scrub with aloe vera all under the
Nomarks brand. The 75 ml face gel would come for Rs58,
the fruit face pack for Rs49 and the scrub for Rs50 for
50 gm packs. The company is also planning other extensions
such as lotion and moisturising cream. The Rs32-crore
Nomarks brand has a 44 per cent share of the market for
its scar-reducing cream.
Nomarks cream is exported to 20 countries including those
in west Asia, south-east Asia and Europe. The company
expects Rs18 crore from exports this year.
launches Animax TV channel
Sony Pictures Entertainment has launched Animax, a new
television channel focused on animation. The channel will
be distributed by One Alliance, the joint venture between
Sony Entertainment Television, India and Discovery Communications,
India. The channel will be available initially in 24-hour
English and 12-hour Hindi feeds. Later in about nine months
a 24-hour Hindi feed will be available.
channel is targeted at the age group of 15-25 years, but
Animax sees secondary markets in age groups spanning 7-14
years and 25-39 years.
was originally launched in Japan where it has since become
the leading C&S channel. The company says cartoons
traditionally stand for comedy and children however, animation
caters to all ages and deals with a wide range of subjects.
the only fast movers in FMCG category
Amidst the slowdown in the fast moving consumer goods
(FMCG) industry, the biscuits category has emerged the
strongest with higher advertising spends and improved
visibility across media.
According to AdEx India, a division of TAM Media Research,
which tracks food sector promotions, advertising in the
biscuits category on television grew by 39 per cent in
2003 as against the previous year. Britannia Industries
and Parle Products were at the top of the list of advertisers
with nearly 35 per cent and 33 per cent of the advertising
respectively. Surya Food and Agro Pvt Ltd with Priya Gold
brand was at the third position while ITC Ltd with the
Sunfeast brand stood fourth.
biscuits category grew by 8-10 per cent since last year,
with increasing competition across the category.
only have the various players increased their ad spend
in the category but are also continuously coming in with
newer variants and major expansion plans across the country.
The study says dramas, soaps, feature films and comedies
are emerging as primary genres for advertising biscuits,
which indicate an evident swing in strategy from targeting
children to targeting the family.
Spa to expand into smaller towns
Style Spa Furniture (formerly known as Gautier) is expanding
into smaller cities and towns and has opening 15 more
The new stores would be opened in Hubli, Belgaum, Kannur,
Rajkot, Nashik, Aurangabad, Patna, Udaipur, Lucknow and
Kanpur. Additional stores are being opened in Delhi, Kolkata
and Ahmedabad. The company recently opened stores in Jammu
and Dehra Dun and now has 55 stores spread across 40 cities,
including metros and mini-metros.
Spa is planning to undertake a lot of direct and event
marketing and shifted its advertising account from RK
Swamy to Hakuhodo Percept in April this year.
company imports products mainly living room and
dining room furniture from Italy, China and Malaysia
and also has a factory at Kakkalur near Chennai where
it makes bedroom furniture.
Spa also plans to launch its exclusive furnishings and
accessories by September this year.
Radico sign up celebs Sehwag, Katrina
Delhi: Dabur India has signed up Virender Sehwag to
endorse its select products in oral care health care and
hair care products while his wife, Aarti Sehwag will endorse
its Vatika range of hair care portfolio including Vatika
Hair Oil and shampoos.
company will air its first set of campaign in Q3 of this
fiscal with Bates as its advertising agency for these
India, which has a roster of film celebrities like Amitabh
Bachchan and Rani Mukherjee endorsing its products, has
signed a sportsperson for the second time. Ace cricketer
Kapil Dev used to endorse Dabur's 'Hajmola' brand in the
Radico Khaitan Ltd has signed Bollywood actress Katrina
Kaif to endorse its Old Admiral brand. Kaif features in
Old Admiral pure water ad campaign 'Har Pal Ka Saathi'.
Admiral VSOP brandy, which was launched to address the
southern market in September 2002, has been extended into
products like whisky, rum and now packaged water.
plans free-to-air service
Doordarshan has begun to transmit its direct-to-home (DTH)
operations on a test basis. The service, likely to be
free will be officially launched shortly.
Named DD Direct, the DTH service will initially offer
30 channels, 17 of which will be its own. The rest will
be private channels, for which DD is in talks with media
groups like Sahara and Sun TV, among others. The service
is likely to be launched in mid-August.
present Doordarshan is installing 10,000 DTH systems including
the set-top box and the dish antenna, across the country.
The focus of DD's service will be predominantly rural
and semi-urban areas where cable television is not available.
According to an estimate, out of the 80 million television
owning household population, only around 40 million have
access to cable television.
Once the DTH service is launched, customers would be able
to buy the equipment off the shelves.
day: bonanza for media
to Starcom Worldwide, a Mumbai-based media agency, the
budget day, July 8, proved to be a bonanza for television
channels and leading financial dailies. Banks and insurance
companies doubled their advertising spend on budget day
and advertisers spent Rs28 crore to book space on the
day in leading financial dailies and news channels compared
to the Rs13.5 crore spent on a normal day.
year advertisers spent Rs12 crore more than their daily
ad spend when Jaswant Singh presented his Budget. This
year Rs15 crore more was spent on the budget day indicating
a 25 per cent rise in incremental ad spend.
to a study done by AdEx India, a division of TAM Media
Research, the top ten categories that advertised during
the budget, included travel and tourism, insurance, airlines
and writing instruments.
advertisers included LIC, Citigroup private bank and Malaysian
Tourism. Insurance firms topped the list of budget-centric
advertisers in the financial services category this year.
They paid 136 per cent more this year to secure TV time
around the budget presentation.
The study monitored 14 channels, including news channels
such as AajTak, DD-News, Star News, Zee News, Headlines
Today, NDTV India, NDTV 24x7, Sahara Samay, CNN, BBC,
and business channels like CNBC.
290 from Reliance Infocom
Infocom has launched Plan '290' for its fixed wireless
services. This is one of the lowest monthly commitment
plans in the market.
Plan 290 includes 150 free call pulses worth Rs180. Its
value added services are free, such as a calling line
identification presentation (CLIP), call divert, call
hold, three-way conferencing facilities and a voicemail
facility with message retrieval at local call rates.
charges for Plan 290 will be Rs1.20 per pulse. The customer can
now avail himself of the new Plan 290 in addition to the existing tariff plans
of Plan 500, Plan 1000 and Plan 1500.
Compiled by Mohini Bhatnagar
also see : List
of reports on marketing review