International Cricket Council has opened bids for sponsorship
for the next eight years. Currently LG, Pepsi, Hero
Honda and Hutch are the main sponsors. However, both
the Ambani brothers could be heading for this pitch
as well, reports CNBC-TV18.
the last eight years, ICC has managed to generate revenues
of about $550 million from sponsorships, telecast and
media rights. For the forthcoming tournaments including
the two World Cups, this figure is expected to at least
double. Like last time, ICC is likely to bat with four
the battle for bids might just get tougher. The buzz
is that Mukesh Ambani has set aside a whopping $1 billion
advertising budget till 2010, and has already put in
its bids for the ICC sponsorship rights. Sources say
the group could spend about $500 to $600 million to
bag the sponsorship rights for ICC's cricket events
over the next eight years.
isn't a first for RIL. It had sponsored the World Cup
in 1987. CNBC-TV18 also learns that the Anil Dhirubhai
Ambani Group could also be in the fray for sponsorship
has been one of ICC's global partner for the on-going
period and is yet to take a call on bidding for the
next round of big ticket events. The other big sponsor,
Pepsi has declined to comment. According to ICC, a high-level
body has commenced the sponsorship sales process.
new deal will begin soon after the World Cup in the
ends in April. The council will also release an ambush
marketing programme with the aim of protecting its sponsors
and help them combat ambush marketing.