Zest package from Mahindra Holidays
18 Nov 2006
Chennai: The Rs200-crore revenue Mahindra Holidays & Resorts Ltd, (MHRL) has launched a new short-break vacation ownership package branded Zest targetting young executives.
Designed after extensive research by IDEO, a consumer experience design firm, Zest short breaks offer a unique work-life balance proposition to the young metropolitan to head out of the city and catch up with life, remarked Arun Nanda, chairman.
Exclusive resort activities include ''Zest Flair Badges'' that involve varied and youthful activities such as wine tasting, do your own barbeques, salsa dancing and for the outdoors person treks, biking, camping and campfires. The company also plans to have Zest Rovers alias holiday activity specialists at its resorts, who would actively engage with members to make their holidays memorable.
Resorts will provide a platform for its guests to have a hands on experience of the people, culture and traditions specific to its area of location. Zest resorts will also offer child friendly facilities, facilitating quality time for couples with young children.
The company is planning ZEST resorts at destinations that are easily accessible from metro cities. Priced between Rs67,000 and Rs1.29 lakh, a ZEST membership offers multiple breaks every year, for 10 years. Zest resorts will offer a choice of three holiday seasons.
The Zest signature resort is underway at Pondicherry, slated to open its doors end 2007. Resorts at Ooty and Kodai will be ready to offer the Zest experience by end 2006. Around 15 such resorts are being built at an outlay of Rs400 crore. The Zest resorts will be near major metros and the national roll out of Zest resorts will be done over next three years.
