Advertising to propel Boroplus to Rs500 crore brand in two years: Emami

FMCG major Emami said that is eyeing a 500crore brand value for its flagship brand Boroplus in the next two years.

The company said it will launch two new products under its flagship brand Boroplus, designed to address specific skincare needs of its consumers especially during the winter season.

''The Boroplus range has grown to introduce variety of solutions for healthy and beautiful skin," says Harsh Vardhan Agarwal, director, Emami Group. "These two innovative products along with the string of ad campaigns will add to the brand's popularity and growth in capturing additional market shares.''

Boroplus Healthy & Fair winter cream will help moisturise the skin in addition to imparting fairness while the Boroplus Intensive Skin Therapy cream works on hands, knees, heels and elbows.

The company added that it will launch three ad campaigns for these products with Kareena Kapoor as the brand ambassador.

Emami had recently launched a new ad campaign for the 'Himani Boroplus Antiseptic' cream with an aim to strengthen its consumer connect.