Allianz Bajaj changes its name to Bajaj Allianz Life Insurance

By Our Banking Bureau | 05 Aug 2004

Mumbai: Allianz Bajaj Life Insurance, one of the fastest growing private life insurance companies in the country, today announced that it has changed its corporate name to Bajaj Allianz Life Insurance, effective from August 3, 2004. The change in company name comes in conjunction with research findings from existing customers, business associates, prospective customers and other stakeholders indicated higher comfort level and ease of recalling the Bajaj name first and then Allianz, and hence the name Bajaj Allianz.

Bajaj Allianz General Insurance and Bajaj Allianz Life Insurance will now have a common logo and branding which will help in increasing visibility and familiarity, creating a much larger awareness and a greater mindshare. The new logo incorporates the new Bajaj Auto logo.

Commenting on this occasion, Sam Ghosh, country manager, Allianz and CEO, Bajaj Allianz Life Insurance, said, "We are not only acquiring a new name, but have put in motion a new level of energy and commitment to delivering the best products. The name change coupled with aggressive strategic market initiatives to reach and service customers better will give us an unbeatable position in the insurance market in this country and both Life and General companies together can unleash the 'Power of One' and be the leader in the insurance industry."