Lord Krishna Bank goes for major brand makeover with new logo

Our Banking Bureau 22 January 2004

New Delhi: Lord Krishna Bank Ltd., one of India''s oldest and leading private sector banks, is going in for a major brand makeover.

From January 2004, the bank has adopted a new blue and orange colour logo with ''LKB'' branding in modern italic fonts to reinforce its new image as a modern, technology driven, and consumer-friendly bank.

Lord Krishna Bank''s new logo has a blue background to represent a visual metaphor for a foundation of trust on the shoulders of steady progress. The orange circles, which keep growing, signify warm yet dynamic fusion of technology and ideas. The modern italic font symbolises the vibrance and clarity with which the bank is keeping pace with the times.

"Lord Krishna Bank''s new logo has emerged from a fresh new thought in the business of banking that values ideas as the engine of success. The logo is the mark of a bank thinking big and growing into an ambitious and resplendent entity. Also, this logo is part of our brand makeover strategy as we are now on a fast track to become a national bank. Reflecting a modern and friendly image, the new logo showcases our national presence and modern state-of-the-art services." says R M Nayak, managing director & CEO of Lord Krishna Bank.

To establish the new identity, the bank has extensive nationwide multimedia campaign plans that will include press and outdoor advertising, direct mailers, and in-branding activities.

Lord Krishna Bank has today evolved into a modern-day bank offering best-in-class services ranging from retail banking and boutique banking to corporate banking through its nationwide network. The bank has recently opened its 103rd branch making it one of the few Indian private sector banks to have a network of more than 100 branches in 11 states across the country.

Lord Krishna Bank plans to open 12 branches by May 2004. Apart from expanding nationally, the bank is working towards setting up branches overseas. The bank''s application to establish office in Afghanistan is under process with the RBI.

Lord Krishna Bank was established in 1940 at Kodungallur in Trissur district of Kerala. Although the bank started at a very modest level, by the end of 1960s the bank was in a position to take over three commercial banks: Thlyya Bank, Josna Bank and Kerala Union Bank. The bank is managed by a team of experienced professionals with a proven track record and is on a fast growth mode.

Lord Krishna Bank has a tie-up with VISA Electron to offer debit card facility to its customers. The bank also has distribution alliances with LIC Mutual Fund, SBI Mutual, Prudential ICICI, HDFC Mutual Fund, Franklin Templeton, Standard Chartered Mutual Fund and DSP Merryll Lynch.