Ignite Mudra bags the creative mandate for Sikka Group

Delhi-based real-estate firm, Sikka Group has brought on board Ignite Mudra as its creative partner.

It is learnt that the group, which also has interests in the automobile, hospitality, education and other sectors, was in talks with other agencies besides Ignite Mudra.

"Ignite also showed a lot of value addition capability across media that was impressive," said Sanjeev Singh, head, marketing and corporate communications, Sikka Group.

Ignite Mudra will work on providing brand-centric solutions for the company and will employ all mediums of communications for the brand. Sudarshan Banerjee, head, Ignite Mudra, said, "The real estate business in the Delhi-NCR is booming and its highly competitive. There are many players and we are aiming to stand out and make a lot of noise."

The agency will also look after the digital requirements of the Sikka Group.

Delhi-based Graphic Ads was the incumbent agency for the business, which is pegged around Rs15-20 crore.

Meanwhile, the specialist brand building agency has also added Mumbai-based internet service provider You Broadband & Cable's business to its kitty. It had also bagged the Govind Rubber Limited business recently. (See: Govind Rubber ropes in Ignite Mudra for brand-building)