Govind Rubber ropes in Ignite Mudra for brand-building

Govind Rubber Limited, a South Mumbai-based  bicycle tyre manufacturer, has appointed Ignite Mudra as its strategic branding partner.

As a specialist brand-building agency, Ignite will help Govind Rubber expand its interests in the bicycle tyre market and allied businesses. Govind Rubber has signed a three-year contract with the agency.

Rahul Poddar, director, Govind Rubber, said: "The last decade has seen some exciting changes in the bicycle market and the scenario today is very challenging. We believe that with Ignite Mudra, we can grow the business and create a powerful brand name for ourselves."

Govind Rubber is a part of the Siyaram Poddar group that has interests in tyres, textiles, garments and furnishings.

Ignite Mudra client's include Zydus Cadila, Paras Pharmaceuticals, Nilon's, Adani Wilmar, Bharat Forge among others.