eBay India launches the ‘Scorching hot deals’ campaign
25 May 2010
eBay India, the eCommerce major, has announced the launch of its new integrated communication campaign with the theme ''Scorching hot deals on eBay.''
The campaign developed by Piyush Raghani and produced by Old School Films aims at highlighting eBay India as the destination for the best deals through a series of unique, summer themed television commercials.
The TVC uses the ice and sunglass motif to portray eBay as the destination for the best deals online.
It also prompts consumers to log onto the website for great offers, daily deals, grab it deals and deals of the week at attractive prices on variety of items from gadgets, gizmos, apparel, books, and movies among many other categories.
Muralikrishnan B, director, marketing & product management, eBay India, says ''Our endeavour with the Scorching Hot Deals campaign is to tap the growing number of online users in the country.
''With this campaign we aim to project eBay as a one stop shop for desired products at the best prices and reinforce online shopping at eBay India as a delightful experience with great variety and safe deals.''
The campaign will be rolled on May 26, 2010 nationally, with a combination of TV, outdoor advertising, digital and social mediums to drive awareness and encourage Indians to shop.
eBay India is India's biggest online trading community where people can sell or buy almost anything.
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