India's biggest online shopping portal and marketplace eBay India, has announced the launch of a new campaign, 'It's all about loving yourself', targeting the upcoming Valentine's day.
The campaign is designed for all age groups and segments regardless of thier gender and relationship status. The ad encourages viewers to buy the coveted gift for themselves, breaking free from the traditional norm of gifting just their loved ones.
The ad promotes the concept among shoppers to love themselves and is designed in a whacky and irrelevant format.
Speaking about the campaign, Muralikrishnan B, director, marketing and product management, eBay India, said, ''Our endeavour with the eBay - Love Yourself campaign is to tap the growing number of online users in the country. Our concept for this campaign evolved from the thought of making people feel good about gifting themselves on Valentine's Day by getting the products they want at great prices."
The TVC begins with a character, Rama, entering his office and flipping though the calender, noticing that it is the 14th of February.
Later in the day as Rama returns from lunch, he finds more gifts strewn around his work station. By now, Rama has caught the attention of the whole office. The gifts keep flowing in as the day progresses leaving his colleagues looking on in disbelief.