GE joins consumer goods leaders in breast cancer awareness campaign

October being the breast cancer awareness month, GE Healthcare is introducing a brand new campaign in celebration of the 10th anniversary of its digital mammograms, the technology that replaced film used previously in these tests.

To celebrate the anniversary and to draw attention to Breast Cancer Awareness Month, GE has set up a digital wall where survivors, healthcare workers and others affected by breast cancer can share their stories.

Estee Lauder, a popular makeup brand, is running a full pink promotion, as well, with Elizabeth Hurley as the face of their breast cancer awareness campaign. The company is offering pink ribbons and works to sponsor breast cancer research, as well as promote awareness in women of the disease.

Smashbox, another makeup company, has pledged to donate 40 per cent of every sale of their Photo Finish Lipstick to Susan G. Komen for the Cure. The lipstick is a limited edition baby-doll pink that was created just for this campaign, to promote breast cancer awareness and raise cash for research.

Sephora has come out with Balmshell, a pink lip gloss that is also special for October as Breast Cancer Awareness Month. The cosmetic company is donating $1 of each purchase of Balmshell to the Breast Cancer Research Foundation, to help research for a cure continue.

Keds, the ever popular shoe manufacturer, has developed a special edition Champion Pink Ribbon shoe. Obviously, they're pink, but the big deal here is that 100 per cent of the proceeds from the sale of these shoes is going to the Breast Cancer Research Foundation.

Body Deli, a health and beauty store that is also dedicated to breast cancer awareness. Their special edition pink grapefruit scrub is being sold as a way to raise money for breast cancer research. $6 of each purchase will be donated.