Marketing
Monster.com to tap rural areas
12 Aug 2009
The ignored marketing medium
08 Aug 2009
For most marketers in India the potential of teleshopping as a marketing tool just doesn’t seem to exist, writes marketing consultant Raj Halve
Toon Kidz to expand, foray into chocolates
08 Aug 2009
Go rural, minister advises businesses
07 Aug 2009
Reebok launches new range of cricket footwear
05 Aug 2009
Bang & Olufsen launches BeoTime
28 Jul 2009
The markets that we don’t see
27 Jul 2009
There are markets of enormous size that we know of, but are not ‘aware’ of in the true sense, writes marketing consultant Raj Halve
Skoda Auto India opens first boutique showroom
25 Jul 2009
Planet Sports presents sale of the year
23 Jul 2009
WagonR mascot Mr WizeR comes to life
23 Jul 2009
In a first for the Indian automobile industry, a car brand will have its own mascot. Shashank Srivastava, chief general manager (marketing), Maruti Suzuki, talks to Aruna Rathod about WagonR’s new mascot.
Haier launches Coupe range of refrigerators
22 Jul 2009
Microsoft to set up retail outlets
22 Jul 2009
Starbucks's retro coffee houses to serve spirits
20 Jul 2009
Marketing: ignored niches
11 Jul 2009
Tradition-bound thinking, not consumers, fail products that might have succeeded, says marketing consultant Raj Halve
Carlsberg launches Tuborg in India
10 Jul 2009
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