Marketing
Tata Teleservices plans to compensate subscribers for poor service
04 Mar 2010
In a path-breaking initiative launched by company on the 171st birth anniversary of Tata Group Founder, Sir Jamsetji Nusserwanji Tata, Tata Teleservices has injtroduced the industry's first endeavor to see customer service stand out as a key differentiator
Rin versus Tide: The limits to comparative advertising
03 Mar 2010
HUL's Rin versus Tide TV commercial may be headed for the courts. If the case does wind up in litigation, it would be interesting to see how Indian courts react to comparative advertising, says trade mark attorney, Navpreet Panjrath
Valentines Day cards on mobile now available
11 Feb 2010
Radio City's venture into audio books for kids
30 Jan 2010
Roadies Challenge by Idea Cellular back!
29 Jan 2010
Coca-Cola eyes Russian juice maker Nidan Soki: report
22 Jan 2010
The acquisition of Nidan Soki, if it comes through, would catapult Coca-Cola to the No 1 spot in the Russian juice market overtaking its arch rival Pepsi
Online leading advertising industry recovery, says Bellwether report
18 Jan 2010
Marketing spending on the main media, such as TV, press and radio advertising, suffered most, with 22 per cent of UK companies cutting back on spending on traditional media
Coca-cola launches Minute Maid Nimbu Fresh
18 Jan 2010
Hilton launches global marketing initiative
05 Jan 2010
Nestle launches two new products
30 Dec 2009
When did you last cheat on your shampoo?
24 Dec 2009
The strongest and most potent ingredient in customer relationship is communication. The kind of product communication can decide the kind of relationships customers have with brands, says marketing consultant Raj Halve
Winter blizzard leads to high online sales in US
24 Dec 2009
Latest articles
.webp)
Featured articles
Can aviation go green? The multi-billion dollar race for sustainable fuel
By Cygnus | 10 Apr 2026
Airlines are racing to adopt sustainable aviation fuel, but limited supply and high costs challenge the future of green aviation.
The battery race: who will control the future of electric vehicles?
By Axel Miller | 08 Apr 2026
The global battery race is reshaping the electric vehicle industry, with China, the US, and Europe competing for control over supply chains and technology.
AI vs governments: Who controls the future of intelligence?
By Cygnus | 07 Apr 2026
Governments and AI companies like OpenAI and Anthropic are shaping the future of intelligence amid rising policy conflicts and global competition.
Strait of Hormuz: how one chokepoint controls the global economy
By Axel Miller | 06 Apr 2026
The Strait of Hormuz is a critical global chokepoint. Learn how disruptions impact oil prices, shipping, and the global economy.
The $2 trillion AI infrastructure race: Who will control global compute?
By Cygnus | 06 Apr 2026
AI spending is set to exceed $2 trillion in 2026, driving a global race in data centers, chips, and energy infrastructure.
.webp)
Artemis II and the economic outlook for lunar infrastructure
By Axel Miller | 01 Apr 2026
Artemis II will test deep-space systems and support future lunar missions, shaping the next phase of the global space economy.
Synthetic diplomacy: The $50 billion mirage and the new era of market-moving deepfakes
By Cygnus | 30 Mar 2026
Synthetic diplomacy shows how deepfakes could trigger market volatility, highlighting the growing need for verification in global financial systems.
AI war shifts gears: chips, drones reshape global power
By Cygnus | 27 Mar 2026
AI competition is shifting as chips, drones and supply chains reshape global power, impacting tech, defense and business strategies.
Trump’s Iran strike delay lifts markets, but risks remain elevated
By Axel Miller | 24 Mar 2026
Trump’s Iran strike delay eased market fears, sending oil lower and lifting Sensex. Risks remain as geopolitical tensions continue.
