Marketing
Reliance Brands in joint venture with Italy's Diesel; exits JV with Sixty Group
14 Oct 2008
Italian fashion brand Diesel has entered into a joint venture with Reliance Retail subsidiary Reliance Brands.
LG introduces new models for the festive season
08 Oct 2008
Low-cost festive season offers from TCL Fiesta
08 Oct 2008
The time has come for online video advertising
04 Oct 2008
Naren Nachiappan, managing director of online video ad network Jivox outlining the future of video in the online space in an exclusive talk with domain-b on the sidelines of IAMAI's fourth conference on digital marketing in Mumbai. Dhruv Tanwar reports (view video 
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Festive campaigns by Coca Cola and Cadburys
03 Oct 2008
Festive campaigns by Coca Cola and Cadburys
03 Oct 2008
Festive campaigns by Coca Cola and Cadburys
03 Oct 2008
Kishore Biyani targets 300 Big Bazaar outlets by 2011
30 Sep 2008
After the launch of three hypermarket stores today that have taken the company's count to 101 stores, Kishore Biyani no targets 300 Big Bazaar stores by 2011.
Brands and language, and the language of brands
27 Sep 2008
How important is the role of language in brand building? Very, according to Piyush Pandey, some according to Prasoon Joshi. Here's a snapshot of a discussion held at the CNBC Awaaz consumer awards 2008. By Dhruv Tanwar