Marketing

We'll pay more for unhealthy foods we crave, research finds

04 Apr 2018

Walmart to expand online grocery deliveries to over 40% US households by year-end

15 Mar 2018

After Facebook, Google moves to ban cryptocurrency ads

14 Mar 2018

Google said it will ban online advertisements promoting cryptocurrencies and initial coin offerings starting in June, part of its crackdown on ‘bad ads’ that saw it remove more than 3.2 billion advertisements in 2017

What do iPhones, Halloween candy, and sushi have in common?

09 Mar 2018

It's not you, it's me: How customers break up with sellers

06 Mar 2018

Walmart challenges Amazon's grocery deliveries with ready to eat meals

06 Mar 2018

Amazon stops sales of Nest products after tiff with Google

03 Mar 2018

Airtel in pact with Google for low-cost smartphones

27 Feb 2018

KFC issues high-profile, humourous apology for chicken shortage

24 Feb 2018

Vodafone to take on Reliance Jio with competitive 4G plans

24 Feb 2018

You might be paying too much for ads on Google, Bing

22 Feb 2018

Before you dish out money to bid for a top-ranked ad position on a search engine, you may want to pause and make sure it's actually going to pay off, caution Chang Hee Park, assistant professor of marketing and Manoj Agarwal, professor of Marketing, Binghamton University

Airtel, HMD Global partner to offer affordable 4G smartphones

20 Feb 2018

Amazon puts heat on BigBasket, others with food-only pilot in Pune

19 Feb 2018

Teenagers increasingly moving away from Facebook: eMarketer

13 Feb 2018

Airtel promises all Hotstar content, but delivers only some

13 Feb 2018

BSNL’s new prepaid plan offers unlimited voice and data at Rs1,099 for 84 days

10 Feb 2018

HDFC Bank ties up with Apple to offer cash back on iPhones, iPads

10 Feb 2018

Doritos to create crunch-free chips for women

06 Feb 2018

Neighbours to ‘taste the thunder’ as Coke to take Thums Up global

03 Feb 2018

Coca-Cola will launch Thums Up, India’s top carbonated beverage, in neighbouring countries like Bangladesh and Sri Lanka as the company’s studies show people there have similar tastes to India

Starbucks launches new credit card for coffee lovers

02 Feb 2018

New Apple India chief Coulomb may end online discounts

29 Jan 2018

New marking technique could halt counterfeit goods

29 Jan 2018

Researchers at the University of Copenhagen have developed the world's most secure marking system for combatting pirated goods including pharmaceuticals, foodstuffs, designer merchandise and artwork