Marketing
Brands, get ‘pinned’ for profit with Pinterest
22 Feb 2012
Tata-Pepsi JV NourishCo launches enriched water
09 Feb 2012
Tata-Pepsi JV NourishCo launches enriched water
09 Feb 2012
Tata-Pepsi JV NourishCo launches enriched water
09 Feb 2012
BRIC countries to lead ad spend: Warc
06 Feb 2012
Jet Airways: no longer the best way to fly
21 Dec 2011
Ever since the apparently illogical launch of Jet Konnect, the once premier airline, has been leaving its customers feeling short-changed, says financial risk analyst Amit Sukhram, a frequent flyer
Sony to shed Ericsson tag; focus on smartphones
03 Dec 2011
Internet marketing: optimising search results
09 Jul 2011
In the concluding part of her two-part series on optimising internet marketing tools, Amy Muncie, president of b2b consulting firm, ALM Communications, shares some further advice
Internet marketing: the myths and the reality
08 Jul 2011
Internet marketing is now recognised as an essential tool for any firm seeking growth; but there is much muddled thinking about the concept. Amy Munice, president of b2b consulting firm, ALM Communications, dispels some myths and provides some pointers
Bata plans big push in small towns, rural areas
29 Jun 2011
TBZ forays into men’s jewellery segment
20 Jun 2011
Radio Mirchi’s mobile initiative wins award
14 Jun 2011
Beer mania at Tesco after glitch
03 Jun 2011
Goodbye Oprah, see you on 'OWN'
23 May 2011
Oprah Winfrey is looking at something bigger than she has all the while been doing.