Ignite Mudra has Sudarshan Banerjee as new head

Sudarshan Banerjee, vice president, Mudra India, will take over from Chandan Nath as head of Ignite Mudra, the specialist agency from Mudra Communications, effective 1 April.

Nath, who is currently president of the agency, will continue in the role of an advisor at Ignite Mudra and move on to a strategic role in the Mudra group.

Banerjee, who joined Mudra in 2009 to look after its new businesses, has been the vice president of Mudra India for the last two years, leading the business for Mudra West.

Prior to joining Mudra, Banerjee was with Genesis Advertising. He has over 15 years of experience in the advertising industry and has worked with agencies like Saatchi & Saatchi, Grey, Bates 141, among others.

Nath has been associated with the Mudra group for over 17 years. In 2009, when Mudra Ahmedabad was dissolved to form Ignite Mudra, Nath who then headed Mudra Ahmedabad, took over Ignite Mudra as its head.

"The time is right for us to push aggressively for exponential growth. Nath has built an excellent base that we can now build on," said Pratap Bose, chief executive officer, Ignite Mudra.

Ignite Mudra's clients include Reliance (Vimal), Paras Pharmaceuticals (Itchguard, Dermicool, Moov, Krack, Recova, Livon) among others.