Nielsen appoints Sandeep Ranade as director, consumer research

The Nielsen Company, India has announced the appointment of Sandeep Ranade as director, client solutions, consumer research. He will be reporting to Prasun Basu, executive director, consumer research and vice president, BASES, The Nielsen Company.

Ranade will be based out of Mumbai and will focus on partnering with consumer packaged goods (CPG) clients.
Sandeep RanadeRanade has 14 years experience in market research and media planning. Prior to joining Nielsen, he was associated with Heinz India Pvt. Ltd as senior manager, market research and media planning. Over the last decade, Ranade has been associated in various capacities with Subhiksha Trading Services, TNS India, and IMRB International, among others.

''Nielsen CPG business is a challenging one and has some of the most advanced products in market research that anyone could ask for. My role handling CPG business is going to be very exciting and considering that this category even withstood the onslaught of the economic downturn, it will be quite interesting to watch how the industry shapes up,'' said Ranade.

Ranade is an alumni of Symbiosis Institute of Management Studies, Pune where he did his PGDM specialising in marketing and finance, and holds a degree in mechanical engineering.