Rediffusion-Y&R promotes Minakshi Achan as co COO

Rediffusion - Y&R has elevated Minakshi Achan as co-chief creative officer  along with Sagar Mahabaleshwarkar, the current CCO.

Achan is currently responsible for the creative as well as business output for Rediffusion - Y&R's south offices will now take on a national role and partner Sagar Mahabaleshwarkar as chief creative officer.

Achan, who has been with Rediffusion-Y&R for almost a decade, heading the creative team in Bangalore, also leads creative for all the south offices. She eventually took on the dual role of EVP and ECD for all Rediffusion-Y&R's south operations.

Rediffusion-Y&R has had a twin CCO structure in the past where Ramanuj Shastry and Sagar Mahabaleshwarkar occupied the chairs. Shastry recently quit the agency to head the national creative function at Saatchi & Saatchi.

Prior to Rediffusion, Minakshi was with JWT and Leo Burnett. With over 16 years of work experience, she has handled diverse categories ranging from FMCG products to financial services to fashion, consumer durables to computers to retail.