Mudra Connext appoints Pradeep Ramakrishnan as VP

Mudra Connext, the specialised media arm of Mudra Max, the media agency of the Mudra Group has appointed Pradeep Ramakrishnan as its vice-president and national strategic planning head. Mudra Max consists of two independent media agencies - Connext and Radar. Mudra Connext provides advanced business solutions through media.

Ramakrishnan will be responsible for product development as well as research training development on a national level.

A student of Mudra Institute of Communications, Ahmedabad (MICA), Ramakrishnan has over 12 years of experience in media. He began his career in 1996 with Ogilvy & Mather. He then moved to Singapore and worked with organisations such as Universal McCann and Zenith Optimedia.
In 2007, he moved to Omnicom Media Group Dubai as its regional director.

He has worked with clients and brands like Unilever, Nestlé, GSK, Pepsi, L'Oreal, J&J, SAP, Titan, Madura Garments and Fidelity.

For the record, Its focus is to leverage the convergence of media to effectively deliver integrated and innovative media solutions. The agency has operations in six cities and team strength of over 70 people. Its clients include Jyothy Laboratories, ICI Paints, Apollo DKV, Amway, ACC Cement, HBO, TTK Prestige, and Sobha Developers.