Sandeep Goel joins Mudra Connext as VP

Sandeep Goel has joined Mudra Connext as vice-president and branch head, Delhi. Earlier, he was vice-president, Indian Cricket League (ICL). Goel started his career with Mudra in the media planning department in 1994, after which he went on to join JWT, before moving onto the media planning department of Maxus.

In 2005, Goel moved to Group M as national business director on the sports unit. At ICL he handled sponsorships.

Goel has worked with clients such as Hero Honda, Pepsi, KitKat, Rasna and Hindustan Times.
Some of Mudra Connext's clients are Jyothi Laboratories, Spice Mobile, MTV, HBO, Yatra.com, Zydus Cadilla and Pantaloons.

Goel is a B.Tech from IIT Kharagpur .