Prem Kamath becomes general manager, marketing, Channel V

Prem Kamath has moved to Channel V as general manager, marketing.

Prior to this he was the senior vice-president, marketing and communication, STAR India since 2007. The position at Channel V has been vacant since Mohit Anand quit the channel in November last year.

The immediate challenge and opportunity for Kamath include leveraging the brand equity of Channel V and strengthening it across multiple platforms.