Karl Gomes appointed as national creative director, Rediffusion Y&R

Karl Gomes has been appointed as national creative director at Rediffusion Y&R's digital initiaitive.

Gomes was earlier with Arc Worldwide / Leo Burnett, where he was executive creative director, digital for over a year.

He has over 12 years of experience in the advertising industry and has won international and national awards for his work in the digital space, including a bronze at the Cannes Cyber Lion 2008. He has also had been a jury member at the Cannes International advertising awards this year.

At Arc Worldwide, Gomes' mandate was to leverage Web 2.0 and new media across big campaignable ideas. Prior to this, he was National Creative Director at Tribal DDB India, where he worked on creating brand demand using the online space.