Marketing - general
Maruti's Zen reborn as Estilo
By Mohini Bhatnagar | 01 Dec 2006
Retailers rush in to grab the market
By | 16 Nov 2006
The entry of Reliance into retail has galvanised others into action. Mohini Bhatnagar reports.
The coming retail boom
By Mohini Bhatnagar | 16 Nov 2006
PUMA and Ducati team up with new cooperation
07 Nov 2006
Consumer durable firms focus on non-metros
20 Oct 2006
Bisleri goes green naturally
20 Oct 2006
FIPB clears Lladro's retail plan, drops Alpha Airports proposal
By | 07 Oct 2006
TN post offices to vend VETA's books
25 Sep 2006
FCB-Ulka Healthcare introduces new service
24 Sep 2006
Pepsi to cash in on cricket mania
By Pepsi has planned a se | 12 Sep 2006
Crossroads ready for a makeover
17 Aug 2006
Success is all about differentiating
By Venkatachari Jagannathan | 09 Aug 2006
CK Ranganathan, promoter and CMD of CavinKare shares his business success with Venkatchari Jagannathan.
31% through word of mouth
08 Aug 2006
Customer loyalty is not always what it seems
By | 18 Jul 2006
Customer retention is a multi-dimensional issue
By | 15 Jun 2006
32 per cent of Internet users are women
By | 12 Jun 2006
Which side doesn''t get it: Companies or customers?
By The author, founde | 05 Jun 2006
Indian brands must establish national advantages
By | 27 May 2006
Getting what you paid for: Winning customers through an acquisition
By | 20 May 2006
9.2 million Indians to seek jobs online in 2006-07
By | 16 May 2006
Latest articles
Featured articles
Hariman Sharma lets apple travel to India’s warmer climes
10 Feb 2025
Apple, which was the preserve of the cooler Himalayan region in India, is now everywhere – in the East, the West and the South - thanks to one enterprising Himachal farmer, Hariman Sharma.
The cost of neglecting water transport
03 Feb 2025
Inland water transport is widely recognised as a cheaper and environment friendly mode of transport and, as per a report prepared by RITES
Crypto Currencies Trying To Undermine Global Financial System
27 Jan 2025
US President Donald Trump, it seems, is the latest to join the frenzy for personal or corporate currency, with $TRUMP, or what they call a meme coin, giving a further boost to his crypto image.
As costs of saying final goodbyes rise UK families resort to crowdfunding to pay for funerals
By Axel Miller | 16 Jan 2025
The cost of saying a final goodbye to loved ones in the UK has reached a grim new high, leaving families grappling with unexpected financial burdens.
The life and times of Manmohan Singh, former Prime Minister of India
By Cygnus | 28 Dec 2024
On 27th December 2024 India and the world lost one of their finest statespersons in a hundred years. Manmohan Singh, born on 26th September 1932, in Gah, Punjab (now in Pakistan)
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
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