Marketing - general
A push for Corolla sales
By | 10 Sep 2007
Real estate and Telecom lead on Ad spend between 2000 - 2006
By | 10 Sep 2007
In the lap of luxury: Volvo enters India with two cars
By | 07 Sep 2007
Starbucks opens coffee shop in Russia
By | 06 Sep 2007
The business of people: Temps in Retail too
By | 06 Sep 2007
Tata Motors expects to sell its Rs1-lakh car from mid-2008
By | 05 Sep 2007
Raymond enters premium women''s wear market with ColorPlus
By | 05 Sep 2007
GM sales rise as Toyota, Ford report declines
By Our Corporate Bureau | 05 Sep 2007
Jet willing to ''cooperate'' with Air India to grab the NRI market
By | 05 Sep 2007
Mattel to take back 800,000 China-made toys in third recall
By | 05 Sep 2007
Pantaloon partners US chain Coffee Bean & Tea Leaf
By | 04 Sep 2007
Hindustan Unilever to set up ''hairwash domes'' to promote Dove
By | 04 Sep 2007
Coca-Cola rolls out major juice brand ‘Minute Maid’
By Our Corporate Bureau | 04 Sep 2007
Ad major JWT ties up with Mindset in Hyderabad
By | 04 Sep 2007
M&M might sell Nissan''s small cars
By | 04 Sep 2007
Hit by overcapacity, malls in Mumbai, Gurgaon shop for corporates
By | 03 Sep 2007
VH1 joins TheOneAlliance
By | 03 Sep 2007
Kingfisher F1: Marketing, The Vijay Mallya way
By | 03 Sep 2007
Reliance Mart bets on value, private labels to drive sales
By | 01 Sep 2007
Godfrey Phillips India and Villiger tie up for distributing cigars
By Our Corporate Bureau | 01 Sep 2007
Featured articles
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation