India Ltd has decided to enter the gift products market, with the launch of a
high-end range of the Kores Impression series metal pens.
to the press, ER Raghunathan, the southern zonal manager for the company said
that Kores has launched the Impression series, targeted at senior professionals
and as a gift set.
pens will last up to two years, and come in the price range of Rs59 to Rs299,
and are imported.
is a market leader in the organised office stationery market, with the division
accounting for a turnover of Rs100 crore.
gift market segment, according to Raghunathan, is growing at 15-20 per cent per
annum, and Kores is confident of emerging as the market leader in this segment