labels: marketing - general, advertising/branding
Kores enters gift-marketing segment, launches metal pensnews
17 October 2007
Vishakapatnam: Kores India Ltd has decided to enter the gift products market, with the launch of a high-end range of the Kores Impression series metal pens.

Speaking to the press, ER Raghunathan, the southern zonal manager for the company said that Kores has launched the Impression series, targeted at senior professionals and as a gift set.

The pens will last up to two years, and come in the price range of Rs59 to Rs299, and are imported.

Kores is a market leader in the organised office stationery market, with the division accounting for a turnover of Rs100 crore.

The gift market segment, according to Raghunathan, is growing at 15-20 per cent per annum, and Kores is confident of emerging as the market leader in this segment as well.



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Kores enters gift-marketing segment, launches metal pens