Market Probe, Milwaukee-(Wisconsin) based marketing
research agency specialising in analytical techniques
is hosting a seminar on customer and value creation,
VALZ 2004, to be held at the Taj President, Mumbai,
on August 19, 2004.
speakers include: Rama Bijapurkar (marketing consultant)
will talk on 'The value advantage'; Dr T R Rao, (Market
Probe, USA) on 'Changing paradigms in customer satisfaction
and loyalty'; Prof. Arindam Banerjee, (IIM-A) on 'Customer
data, business intelligence and value enhancement' and;
Dr. Kurt Plughoeft, (Market Probe, USA) on 'Using technology
to increase the value of customer feedback'.
Probe specialises in analytical techniques for computing
customer satisfaction, loyalty measurement and modeling,
and employee equity measurement. The firm, which has
offices in 8 countries, set up its India operations