Mumbai: Market Probe, Milwaukee-(Wisconsin) based marketing research agency specialising in analytical techniques is hosting a seminar on customer and value creation, VALZ 2004, to be held at the Taj President, Mumbai, on August 19, 2004.

The speakers include: Rama Bijapurkar (marketing consultant) will talk on 'The value advantage'; Dr T R Rao, (Market Probe, USA) on 'Changing paradigms in customer satisfaction and loyalty'; Prof. Arindam Banerjee, (IIM-A) on 'Customer data, business intelligence and value enhancement' and; Dr. Kurt Plughoeft, (Market Probe, USA) on 'Using technology to increase the value of customer feedback'.

Market Probe specialises in analytical techniques for computing customer satisfaction, loyalty measurement and modeling, brand health, and employee equity measurement. The firm, which has offices in 8 countries, set up its India operations in 1999.