Adidas ''Originals'' comes to India
17 Sep 2007
Adidas India has launched its global lifestyle brand ''Adidas Originals'' in India. The company opened of its first store in Delhi.
The brand is inspired by authentic historical moments in Adidas'' vast sporting history. The Adidas Originals store will provide the fashion-conscious consumer a range of products, including footwear, apparel and accessories, as well as the collection available at Adidas'' sports performance stores.
According to Andreas Gellner, managing director, Adidas India, Adidas Originals as a brand stands for individuality, creativity and self-expression, which is reflected in the company''s collections. He expressed confidence that the brand will be able to gather the same success and admiration in India as it has internationally.
The store currently showcases the Adidas Originals Fall/Winter 2007 collection in the international sport heritage lifestyle (SHL) format. It predominantly features white interiors with blue highlights, offering the consumer a highly stylised ''boutique'' feel.
