has launched its global lifestyle brand ''Adidas Originals'' in India. The company
opened of its first store in Delhi.
brand is inspired by authentic historical moments in Adidas'' vast sporting history.
The Adidas Originals store will provide the fashion-conscious consumer a range
of products, including footwear, apparel and accessories, as well as the collection
available at Adidas'' sports performance stores.
to Andreas Gellner, managing director, Adidas India, Adidas Originals as a brand
stands for individuality, creativity and self-expression, which is reflected in
the company''s collections. He expressed confidence that the brand will be able
to gather the same success and admiration in India as it has internationally.
store currently showcases the Adidas Originals Fall/Winter 2007 collection in
the international sport heritage lifestyle (SHL) format. It predominantly features
white interiors with blue highlights, offering the consumer a highly stylised
also see : Other
reports on Advertising/Branding