Mahindra Satyam launches mobile marketing platform
10 Jun 2011
Global consulting and IT services company Mahindra Satyam today announced the launch of its mobile couponing platform - a ready-made solution that allows retailers to deliver multiple, targeted marketing campaigns and gives customers access to coupon offers and information, on-the-go, via their mobile phones.
"The `Mobile Couponing Platform' enables retailers to better understand their customers, and to drive product purchases through tailored offers that can be redeemed against products in selected stores," Mahindra Satyam said in a release.
Mahindra Satyam's Mobile Couponing Platform sends a unique identification number (UID) and loyalty ID via text message/barcode message, to enable them to use their mobile phone to access the couponing application, and select coupon preferences that can then be used in specific retail outlets.
Customers can scan offers directly from the mobile handset and redeem coupons on purchased items. The platform also allows users to set their preferences and monitor the amount they have saved over a period of time.
"Mahindra Satyam has responded to a gap in the market by enabling retailers to offer personalised marketing campaigns. Our vision is to provide retailers with a real-time and 'plastic-free' loyalty programme that can deliver coupons based on customer preferences.
For retailers, this is preferential to traditional methods of coupon marketing, as it allows marketers to target consumers with greater accuracy with a much greater redemption rate of 40 per cent vis-a-vis 2-3 per cent in traditional loyalty programmes," Ashish Bhuwania, head of retail and consumer sector at Mahindra Satyam, said.
