Baidu looks to expand in more overseas markets
26 May 2011
Chinese search engine giant Baidu today said that it was planning an expansion into more overseas markets. It also said that it expects its share of the booming domestic mobile search market to rise rapidly.
The company, which already has a Japanese-language search engine in Japan, is currently in the process of identifying new markets to target next according to Baidu Inc senior vice president Shen Haoyu. He was speaking at a technology event in Beijing.
According to Shen, Baidu was setting up a multi-language platform to get the company ready once it decided to go to a market.
Shen added that the company did have a global aspirations and a lot of the company's growth in the next 10 years would come from overseas expansion.
He added that Baidu also saw China's fast-growing mobile internet market as "a huge opportunity".
The number of China's mobile internet users stood at 303 million at the end of last year, as against its total world-leading online population of 477 million, official data show.
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