Home is where the mart is
By R.Ramasubramoni | 26 Jun 1999
It''s finally happened. The home user has begun to make a significant impact in the Indian PC market - on all fronts. Not only have the home users been responsible for the highest growth rate among different segments of PC users, they are also beginning to make an impact on the Internet scenario.
A recent study by International Data Corporation on the Indian home segment has thrown up some interesting findings:
- 37 per cent of those who currently do not have Internet access plan to acquire a subscription very soon.
- 90 per cent of the internet user families have more than one member using the internet at home
- The heavier users in households are the children above 18 and the male household head.
- 97 per cent of the users access the internet for their communication and information needs
These findings are extremely relevant in the context of the PC vendors and service providers. So far, the home users may have been an extension of the office user, i.e. the office user using accessing the Internet from home. But now, there seems to be a definite move towards getting a personal account for home use in the wake of lower access rates, more service providers, easier access and better service.
Given these findings, PC vendors would move in to offer a ''packaged product'' inclusive of a net connection. By tying up with ISPs'' vendors would be able to offer a suitable product for the home user. ISPs on their part have begun to offer off the shelf packages, which will be well received in this segment.
Featured articles
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation