Online marketplace eBay on Friday said it has brought the popular 'Black Friday' sale to India.
Black Friday signals the commencement of the holiday shopping season leading up to Christmas in the US and is known for extreme discounts.
Globally, Black Friday will be celebrated on 27 November, but eBay India has started offering huge discounts on international products from Friday, the company said in a statement.
The Black Friday sale will allow buyers in India to avail of heavy discounts across categories such as electronics, lifestyle, home appliances, sports and fitness equipment, among others.
Indian consumers can avail up to 50 per cent discount on fashion and lifestyle products and up to 45 per cent on electronic items during the promotional period ending 30 November.
"On eBay India we provide Indian consumers with direct and easy access to an unmatched options of deals and discounts being offered during Black Friday sale week in the US.
"Indian shoppers can now buy the world's hottest labels and coolest brands from the comfort of their home at unbelievable Indian prices," eBay India head (retail exports and lifestyle category) Navin Mistry said.