Expanding its product basket the city based pen manufacturer
GM Pens International Pvt. Ltd, has launched the Dymo
range of office and home labelling solutions in India.
solution can produce labels that ranges from a simple
alphabetical and numeral stickers to ones that make address
and CD labels. The target customers for these products
would range from homemakers who would want to organise
their home needs to professionals who operate their own
businesses. With the Dymo range, one can make simple labels
that can be used on glass jars in the kitchens to labels
for CDs or cans and / or any other storage containers.
to the media director I Mahendran, said, "The advent
of computers in Indian offices have led to the companies
going high on sophistication and automation and low on
support staff. The number of individuals venturing out
on their own has also gone up dramatically. The booming
economy and consumer's willingness to spend for quality,
convenience and/or enhanced productivity have created
several opportunities that are currently being
serviced by enterprising SMEs."
labelling solutions will be distributed through 1600 stockist,
strong distribution network of GM Pens. The company is
also setting up a separate sales team for the new product.