Shades Enterprise, a business venture set up by film stars
Sunil Shetty, Sanjay Dutt, film producers Nitin Manmohan
and Sohail Maklai, and entrepreneur Hamed Saberi has announced
plans to set up a retail network of showrooms, kiosks
and franchisee outlets in metros, mini metros and towns
with a population of over 10 lakh.
to the company, Shades hopes to provide Indian consumers
with the latest in eyewear and optical products under
one roof. The outlet will stock more than 150 international
brands including Armani, Versace, Rayban, Ralph Lauren,
Oakley, Mont Blanc, Tag Hauer, Gucci, Safilo, Yves Saint
Laurent, Hugo Boss and Swarovski among others.
will launch its first showroom in Hyderabad and its first
kiosk in Pune in the following week, and will inaugurate
its showrooms in Mumbai, Delhi, Bangalore and Chennai
in the next six months.
to Hamed Saberi, managing director, Shades, "Research
shows that there is a 30:70 ratio between the eyewear
to the optical wear market. The Indian fashion market
is growing at a phenomenal pace, there is increased spending
capability and the market is maturing and waiting to be
tapped. Hence the Shades business opportunity and offering
is very attractive to the potential franchisee as well
as the customer."
Shetty, chairman, Shades said, "Shades will evolve
to be the ultimate destination in eyewear, the people
behind the show carry rich experience; the concept is
sound and the opportunity huge. It will bring to people
what they are looking for the right attitude
and an unparalleled range in the leisure, sports, prescription,
contact lens and accessory categories. We are very confident
that Shades will establish itself as a trusted brand for
the discerning trendsetters to get what the world is wearing".
He further commented, "Sanjay Dutt and I will act
as brand ambassadors and will in the future bring personalities
from different walks of life to endorse the brand."
Shades showroom, with a built-up area of 1,000 sq.ft.,
will have a standard international look and feel while
the Shades Kiosks, designed by Sunil Pillai Associates
of Mumbai, are extremely
stylish and will cover an area of 10x10 sq.ft. These will
be placed in high footfall areas like airport lounges,
shopping malls and large retail chains, and will stock
over 600 fast-moving models.