Haier launches kitchen appliances, LED TVs; appoints John Abraham as ambassador

The Indian arm of the Chinese home appliances and consumer electronics maker, Haier, has announced the appointment of actor John Abraham as its brand ambassador in India.

It also announced the launch of  small kitchen appliances, including blenders, toasters, citrus juicers and electric kettles.

Abraham will feature across all brand communications as well as product advertising for its wide range of consumer durables and electronics products.

"John Abraham personifies Haier's youthful imagery and exemplifies the same dynamism attached with the brand," says  Eric Braganza, President, Haier India. "He not only possesses a great aspirational value with the youth but also mirrors the dreams of millions of youngsters owing to the value and morals that he stands for.

John represents the Haier target audience, the youth with its many attributes that includes self expression, excellence, confidence, style and technology know how. This association further looks at strengthening the bond between consumer and the brand."

Haier has also launched a film for its new LED TVs, featuring the new brand ambassador Abraham. The film shows its new LED TV with real life images and stylish aesthetics.

It has also introduced a scratch card scheme where on purchase of any LED/ LCD TV above 81 cms (except 32S9), a customer can win 100 per cent cash back or an Adidas track jacket with an autograph from John Abraham, worth Rs2,290.

Speaking at a press conference Abraham said, "Haier is one of the youngest brands globally that has made a mark in the industry by reaching the global number 1 position in a very short span of time. This youthful brand is known for its innovative product offerings and advanced technology worldwide."